Search methods are changing on the go.
Do you want to type a long search term into a tiny phone? Neither do your customers and they are pushing for faster search.
Today, It's all about that little "Mic Icon" in the search bar and they are increasingly using it at lightening speed. Consumers from teen to 28 are using mic to search almost 71% of the time and that is a 12% increase from 2018.
By November of 2020, 41% of all website searches conducted by consumers will be done without typing in any question into Google.
How can anyone do a search without typing in a search term? Let Seattle advertising guide you on this new platform.
Voice search visitors
Optimizing for voice must be made more responsive to fit a higher a expectation. Searching by voice must be BETTER.
Accuracy of voice searches must be higher to reduce re-searching. Searching by voice must be EASIER.
Total experience must be smoother and not be an obstacle to the customer. Searching by voice must be more PRECISE.
Unlike a regular search, voice must often proved just one correct answer, rather than a list. Searching by voice must be more RELIABLE.
Consistent high quality answers will lead to increase in use of voice search over other technologies. Searching by voice must be more LEVERAGED.
Play stores, GPS, mobile/desktop, APIs, must all become beneficiaries of Voice search and its data set.
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TIME TO BREAK INTO THE MARKET?
The new reaches of your market community are yours to enjoy. And your continued partnership as you grow is ours to enjoy.
Seattle Advertising, Inc.
4-102 Bellevue Way NE, Suite 500