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4 Small Business Inbound Digital Marketing Benefits

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In small business, we can at times, be at a disadvantage when we decide to not use digital marketing. This why using it is so important in today's ever-changing digital market. To be more competitive we must first realize that there are many benefits that come with its use.It Can Save Your Business MoneyWhat business does not like saving money? When we use inbound digital marketing, leads are easily generated for a lot less money. This is a great benefit for small businesses especially for those that don't have a big budget. As well as maintaining efficiency by knowing exactly where every dollar is being spent. It Builds Lasting ConnectionsWe need to remember that inbound marketing's main goal is to connect with and establish connections with all customers. But that doesn't mean we stop once we obtain their business, we have to continue to connect with them so we can establish trust.The…

5 Keys for Increasing Client Engagement on Your Website

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In order to get more traffic and more sales, you have to be engaging the visitors on your website on a consistent basis. When your website is boring and unappealing, why would anyone want to hang around much less interact with the content? The following 5 digital marketing tips for increasing client engagement are a breeze to implement and will have a huge positive impact on your traffic and sales.1. Increasing Your Global ReachStart by adding more of the content that your readers are interested in. If you are promoting fitness products in Seattle WA, search Google Trends each day to see what the masses are talking about in the Northwest. Then all you do is write or have someone write a 700 word article on that subject and drop it on your website. As far as digital advertising, head over to a few discussion groups related to your niche…

Social Media: Tips for Using Social Media for Business

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As surprising as this might seem, social media presents a very useful tool for growing your business. Yes, it’s possible to take your business to the next level with social media. Imagine what your business can gain by being exposed to more than 2 billion people around the world who use social media. Getting your business in front of even 1,000 people on social media, and convincing them to buy what you sell, would be great for your bottom line. Some of the steps worth taking include: Aligning the content with the right message Posting popular and unpopular content Striking the right balance between business and popularity Using social media for amplifying all the efforts your business does to market itself For this to happen, you need to consider the following first. Consistency Without a doubt, consistency is an important quality to develop in every business. Consistency in opening the…

Digital Age Advertising Strategies

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What are the Best Tricks and Strategies for Advertising Your Business in the Digital Age? What is the most effective way of advertising your business or products in this digital era? It’s universally accepted that the marketing industry can’t afford to be left in the past. Some traditional marketing strategies no longer create the desired results. In an age where the Internet is more dominant than ever before and mobile devices are more sophisticated, it is imperative that you learn new tricks and strategies if customers are to remember and buy from you. The digital era has come with plenty of benefits. It’s now easier to do a lot of things than ever before. For example, the age has brought mobile phones and the Internet which make communication easier for individuals, organizations, and businesses. However, it has also brought a few challenges to the fore. Marketing has gone through a…

Relevance and Importance of Social Media Marketing

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Relevance Social Media Marketing is one of the hottest areas of the economy right now. The creation of social media platforms such as Snapchat, Facebook, Twitter, Instagram and others have simplified the way we study customers. In fact, the numbers are promising when it comes to social media marketing. This tool has 100 percent higher lead-to-close rate than outbound marketing and millions of entrepreneurs use it to sell tons of product every single day. There is not a single successful business not using social media marketing. In our days, having a solid presence in social media is almost mandatory. Daily, millions of people check their profiles every single second. People don’t check their profile just once, but dozens of times per day at least. Importance Almost everybody has a smartphone, 98 percent of the people. Potentially, every living person in this world is a potential customer because it’s more likely…

Digital Advertising Predictions for 2017

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The performance in Digital Advertising in 2016 underwent several upheavals. There were reports of fake news in the social media. Advertisers now must prioritize what they feel is authentic news. There are some fundamental changes happening in the social media. One has to ask the relevant questions like: •           Who am I speaking to? •           Where and when am I finding them? •           What am I serving people? •           Do I have data to back up my decisions? Audio Voice Services It is expected that there will be an emergence of voice audio as part of advertising features. The launch will likely lead to stiff competition among other internet services as brand development becomes the center of Digital Advertisement. Presence of Influencers It is expected that influencers will make a great impact in the digital advertising world.  It will really be a moment of reckoning in 2017 as the digital…

Cyber Monday or Black Friday?

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Black Friday, the day after Thanksgiving has immediately transformed into one of the busiest shopping days of the whole year. While the following Monday or Cyber Monday is going after the title of busiest shopping day of the year, and this year has even outperformed Black Friday in sales. In this article we discuss some tips that pit Black Friday against Cyber Monday. The shopping extravaganza following Thanksgiving contrasts from Cyber Monday in a couple ways. The main, most evident contrast, is that Black Friday has been around for an any longer traverse of time. Before, Black Friday existed exclusively as a physical occasion when individuals would turn out and sit tight in lines for quite a long time. Ladies still beat out men amid Cyber Monday, yet not by so much. The primary distinction lies in their ways of life. For instance, Cyber Monday females are all the more…

Black Friday Sales Break Records!

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The shopping extravaganza following Black Friday internet shopping keeps on developing, and the recent Black Friday was another record-breaking day. As indicated by a recent report from Adobe, which has been following web based business exchanges all through the business occasion, Black Friday is on track to set another record by outperforming the $3 billion check surprisingly. It's likewise anticipated that would become the first day in U.S. retail history to drive over a billion dollars from versatile deals. Adobe's last numbers demonstrate that Black Friday outperformed gauges, with $3.34 billion – 21.6 percent development, year-over-year. Versatile represented $1.2 billion, a 33 percent expansion from the prior year. As indicated by Adobe's information, 56 percent of the movement to retail sites amid Black Friday were by means of cell phones, and 40 percent of Black Friday deals were led on a cell phone. "Vast retailers (those in Internet Retailer's main 100)…

Digital Marketing to Millennials

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Millennials are the adults of tomorrow, and they differ from their former generations in almost every way possible. As a company, you want to target different generations, and this must happen in a different way per generation. Millennials are as you might expect the easiest targeted through digital marketing. But you do need to know how to do this effectively, which is why we’ll be walking you through a guide of digital marketing to millennials. Why do millennials matter? The first thing to mention is that millennials are 25% of the US population, which would be enough reason to make them matter to you as a business. And they can’t be targeted by just traditional advertising since they differ from the baby-boomers in so many ways. These people are putting off making big life decisions, like marriage, starting a family and buying a house. On top of that, they make…
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