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TikTok is the Most Popular App You Know Nothing About

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Have you heard of the latest social media sensation called TikTok? It's a new app that lets users share videos of themselves singing and dancing to popular songs. With more than 1 billion downloads since it launched in 2016, the app is particularly popular among young people who are under 18. What is TikTok? TikTok is taking the world by storm with its catchy concept and addicting nature. The app officially came onto the scene in 2016 after a merger with a similar app, Musical.ly. Both apps let users share short-form vertical videos of them lip-syncing and dancing to popular songs. It's very similar to the Vine app that Twitter released back in 2013 that was shuttered in 2017. TikTok videos can be up to fifteen seconds long, which is more than twice as long as the Vine's limit of six seconds. TikTok also places a greater emphasis on sharing…

Leveraging Emerging Trends In Digital Marketing

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Digital marketing is a very effective tool for reaching a vast worldwide audience with messages specially designed for each differing segment. Recent advances in this type of marketing have made it possible for creative marketers to generate interest in diverse products and services in new and better ways. Going digital with marketing campaigns has transformed many businesses and enabled them to see how consumers are responding to their marketing efforts in real time. The key is to be agile, flexible and make use of the evolving technologies and techniques for engaging consumers. A Successful Strategy To get the most out of digital advertising campaigns and gain insight into shifting consumer preference, your company must be nimble enough to use digital media to engage, communicate and collaborate with consumers. You must also use their feedback to identify and adapt to increasingly complex industry and consumer demands. Innovative use of emerging media…

Super Bowl Ads 2019

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CBS Charging Record Amount for Super Bowl Ads Advertisers are anticipating that Super Bowl LIII will be the most watched television program of the year, and they are willing to spend millions to get their message out on it. A 30-second commercial on CBS, which will be broadcasting the game this year between the New England Patriots and the Los Angeles Rams, will cost advertisers a record $5.25 million. This works out to about $175,000 per second. The cost of a commercial, though, is up only a little from last year when a 30-second spot cost $5.2 million. But it is up a whopping $1 million from what it cost just 5 years ago, and it is nearly double what is cost back in 2008 when a 30-second spot went for $2.69 million. In 1967, when Super Bowl I was broadcast, ad prices started at less than $38,000, and it…

Eugene the World Record Instagram Egg

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At over 48.4 million likes, Eugene, the Instagram-famous egg has surpassed Kylie Jenner in holding the record for the most likes on a picture. Jenner had previously set the record with 18.5 million likes on a picture of her daughter, Stormi. The famous picture, posted on January 6, 2018, was surpassed in likes by the January 4th, 2019 post from the Egg Gang. By Friday the 18th, the simple, stock image of a brown egg has garnered over 48 million likes. The picture of the most famous egg in the world was posted on the account named "world_record_egg." This account has acquired 7.7 million followers from the one viral post of the celebrity egg. The American Egg Board was excited to acknowledge Eugene's success. CEO Anne Alonzo was overjoyed to see an egg getting this kind of publicity. No one has been able to identify the person who posted the…

Epic Game Launches Its Own App Store

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Epic Games the maker of the worldwide sensation Fortnite, is launching its own app store bypassing Apple and Google. Epic Games is making rounds in features recently and not as a result of games it distributes. It finished 2018 with some incredible news for gamers yet terrible news for Apple and Google. All things considered, it's awful news only for Google truly. While it didn't give out particulars, it emphasized what the amusement engineer had just implied previously. Its Epic Amusement Store wouldn't stop at testing existing conditions in the PC gaming market. It'll be taking its designer driven reason to versatile however while its goals are honorable, it may accomplish more damage than anything else over the long haul. Some may question the truthfulness of Epic Games' expectations yet, at any rate freely, its objectives are certainly to support amusement designers and, in the last investigation, gamers. Its greatest…

Holiday Spending 2018

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According to the National Retail Federation’s annual consumer spending survey, Americans could spend nearly $721 billion on gifts, decor, travel and more during the 2018 holiday season. Recent data from the national retail Federation shows that Americans could likely spend in the range of $721 billion dollars for the 2018 holiday season. Money would be spent on everything from domestic travel to decorations and traditional gifts for family and friends. Holiday sales figure in 2017 hit $687.87 billion, which was applauded by economists since it was some of the most positive consumption data since 2010. The rising revenue being generated by holiday shoppers doesn’t show signs of slowing either. Experts predict a spike between 4.3 and 4.8 percent this year that will result in a grand total of $717.45 billion to $720.89 billion will be earned. Furthermore, the average U.S. shopper will most likely spend 4.1 percent more than they…

8 Indicted In Massive Digital Advertising Conspiracy

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Eight men have been indicted by the U.S. Justice Department, accused of a sprawling campaign of advertising fraud that utilized nearly two million hijacked computer systems and hundreds of servers across dozens of datacenters worldwide, costing advertising networks tens of millions in payments for ad views that never reached a human eye.  A Massive Criminal Undertaking  Operating under the codename “3ve,” the fraud scheme was massive in scope and complicated in execution. First detected in 2017, the exact beginnings are uncertain, but it is highly likely the botnet was operating for a significant amount of time earlier than initial discovery. The plot made use of a network of hijacked devices infected through the typical methods: attachments in trapped emails and mislabeled downloads scattered throughout the Internet. The exact size, scope, and location of the botnet and the servers managing it shifted constantly, making it much harder to pin down and…

How To Advertise Doorbuster & Black Friday Deals

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Advertising Black Friday deals and doorbusters is a major part of how a company becomes profitable near the end fo the year. Black Friday and Cyber Monday have become some of the biggest shopping days of the year, and most companies will do much of their business on these two days. They tend to make money all the way through the Black Friday weekend because they will start early and go all the way through Cyber Monday. Your advertisements must be built in a way that they appeal to everyone who wants to get a good deal. Daily Deals You would do well to create daily deals for your company that change from Friday to Saturday and into the weekend. Your Black Friday deals could be different from Cyber Monday, and you could have a different promotion for each day of the weekend. The idea is to get people to…

What is Decentralized Web?

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Decentralized web, also referred to as Web 3.0 is a next generation internet built around the increasing common blockchain technology. The new web will be a peer to peer network where each of the users will own their data, storage and computing resources will be provided by end users in distributed networks, data will be portable, apps will run locally in user devices, and the computing platforms will be autonomous and decentralized. Several new technologies are moving us to the era of the next generation internet which include the rapid development and utilization of the blockchain technology, the Internet of Things, datafication and rapid growth of advanced analytics.    What of Web 1.0 and 2.0? Web 1.0 was the first-generation World Wide Web created in the 1990s based on HTTP technology. The technology worked by linking documents from different computers and making it possible to access the documents on the…
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