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Digital Advertising is Amazon's Next Big Thing!

Published in Blog

Digital Advertising is overdue for a shake-up. In the past, it was television that was hungry for content. It was known as a new medium that slowly adapted to the changing of times. Today, Digital Ads are heading in a new direction and are driving sales and ROI for many brands. 


Amazon is home to many inventors. If you are one of the upcoming business professionals or internet marketing gurus, this is the place to be. The E-commerce platform is delving into digital ads. From the look of things, it is unstoppable. Its stock is also rising at an alarming rate since it has dominated public cloud services and of course e-commerce. Today, Amazon's stock is worth $2,000.

How is Amazon growing its Stock?


As Amazon continues to grow its stock, people have questioned the strategies used. The brand has a massive rally in stocks because it uses a particular business model to increase its sales and charge the current growth.

Using Digital Advertising to Grow Business


With the advent of digital marketing and advertising, most brands have taken up the challenge to incorporate the modern ways of business. Amazon has not been left behind as it understands the benefits of integrating digital marketing in its expansion. Since 80% of consumers shop online, the brand has vastly incorporated digital marketing into its business plan.

Benefits of Digital Ads to Amazon


Amazon is using digital advertising to reach out to prospects. Since its establishment, the company has indulged more than 2,000 clients online. Also, compared to other visited websites, Amazon's online advertising business is relatively low. Nevertheless, that is expected to change because Amazon is implementing some strategies to build its online presence through advertising. With that said, in three years, the brand's biggest profit provider could be digital ads.

Cheap Stocks for Business


With online advertising, Amazon stocks could experience tremendous growth. For instance, when the profits increase, its shares go higher. Therefore, in the next coming years, Amazon's profits will receive a tremendous boost thanks to the rise in the digital ad business. Perhaps with these statistics, Amazon's stocks could shoot up.

Additional Information


From a different angle, Amazon's ad business is in a high position to contribute approximately $20 billion in the coming years. But, that is not a big deal for Amazon since the digital business is profitable to the point of giving Amazon $5 billion plus.

Outline


The world is in the era of embracing online content. Social Media giant Facebook is struggling to remain relevant by creating viable content through the manageable news feed. For Amazon, digital ads come in handy for the development of the brand. The next few years will see this brand expand into a trillion dollar e-commerce business.

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Blockchain Technology and Digital Advertising

Published in Blog

Blockchain Technology is revolutionizing a number of industries. Today's Digital Advertising industry faces a number of challenges and Blockchain technology can bring transparency, efficiency and reliable high-quality data.

The hype over blockchain technology has grown in bounds for the past few years. A lot of people have gained trust in this latest technology and have invested thousands of dollars according to recent statistics. Even though most investors have their eyes focused on blockchain because of digital currencies, there is much more that can be gained from blockchain technology such as advertising. In fact, many technology and financial experts believe that investing in the blockchain technology for the purposes of digital advertising could be a game changer in the advertising world.

Before going further on how advertisers can use blockchain, it is important for you to understand how the technology works. Blockchain technology allows digital information to be distributed and not copied. This implies that every owner can only have a single piece of data. This is one of the advantages of how blockchain operates and the reason why most companies prefer to use it for digital currency to secure information. It is basically a spreadsheet duplicated in multiple networks of computers which are updated from time to time.

New payout process for advertisers

In the case of advertisers, blockchain technology could easily be used when advertising platforms run adverts and payout distributor as well as publishers. Blockchain technology is design in such a way that makes it difficult for anyone to hack. As such, advertisers can have a system that is more secure when it comes to paying those publishing their adverts. Besides that, the technology will also make it difficult for fraudulent traffic.

Experts such as James Hercher believe most online publishers and advertisers can be used as a tool to expose malpractices within the digital space. The problem of cybercrime has been on the rise in the past few years and concerted efforts are being made to reduce if not eradicate the menace completely. There are also numerous cases of fraudulent adverts and online reviews which are meant to generate unrealistic website ranks. It is hoped that the introduction of blockchain technology will come in handy to solve some of these problems if not all.

Are there any live solutions so far?

There are a lot of discussions about blockchain products yet nothing much is readily available on the market. One company (the Richard group) recently tested its first blockchain advert with its client (GameStop) and another blockchain advertising startup, Lucidity.

In addition, Mediaocean and IBM also have a blockchain ad partnership with some of the top brands such as Unilever, Kimberly-Clark, Pfizer, and Kellogg. All these companies were already in the process of testing blockchain technology to manage their product supply chains as well as data security.

In general, blockchain technology has shown great potential not only in the digital currency world but also in the digital marketing sector. It is true that there are still a few challenges and areas that have not been properly dealt with when it comes to its full functionality in advertising. Nonetheless, it will only be a matter of time before we fully understand the potential that blockchain has in digital advertising as well as Digital Marketing.

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Is This the End for Facebook?

Published in Blog

Lately Facebook has had some trouble. There have been many privacy and security issues with the site. Multiple issues with the site have made investors a little wary about keeping the stock they had on hand. They have sold some or all the shares they had. 


There were too many investors who sold most or all their shares of Facebook stock that the price of the stock dramatically became reduced. Many think this is perhaps the beginning of the end for the social media conglomerate. With the loss of so much stock it is a wonder if Facebook will survive. 

Facebook is more than a social media platform.

They have ventured into showing advertisements on their website. This is not something for large eCommerce stores like Amazon. The Facebook advertising is for anyone. Prices for the Facebook digital marketing are reasonable that even a startup on a shoestring digital advertising budget can handle them. 

When considering digital marketing on social media sites such as Facebook companies need to concern themselves only with the demographics the digital advertising campaigns are being shown to. Facebook is an advertising platform for musicians, eCommerce, and brick-and-mortar stores. They have their own market on Facebook. 

When creating an advertisement for Facebook a business entity need only add media and writing. There is video advertising that is also available on Facebook. This is the largest of all social media sites. When many people think about what social media advertising will yield them the best results the think of Facebook first. 

Mark Zuckerberg is positioned to lead the social media platform to even further heights.

Many are concerned Mark Zuckerberg will have too much power and authoritarianism within his social media platform. There are people who do not think one person should have total control over the world and world's social interactions. 


Many people view Zuckerberg as a privileged child and therefore spoiled with his upbringing. They do not want to see someone like this have that much power over the world. There are many communities and cultures in the world. These communities and cultures are unique to their own parts of the world. Giving on person total control over the world's populations and their social media habits would be detrimental to the uniqueness of these societies. 
This would include the United States. While there is no one culture and one ethnic background living in the United States there is a uniqueness to the United States. No one, especially those who are true to the United States beliefs, wants to see any one person dominate anything. Facebook is a digital marketing platform that dominates the social media atmosphere. When, you think about it in perspectives to American's beliefs this is monopolizing the social media exchanges. 


It will be interesting to see how the digital advertising and social media platform will recover. There is no telling what will happen from here. Many people in Zuckerberg's corner are rooting for him with the utmost confidence.

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Will AI Make Advertising Obsolete?

Published in Blog

Advertising and its methods developed alongside humans. As technology grew, marketing grew with it, always utilizing new inventions, communication platforms, advertising mediums, etc. Knowing that advertising is closely related to technology, it is undeniable that technologies such as AI, IoT or Blockchain will change the way marketing works.

Brief Visit to History

Pinpointing the origin of advertising is difficult. In fact, if we look at the advertising as it is, without any subjective opinions on it, we would see that it is a method of sending data. Wikipedia writes that ancient civilizations used advertising methods to spread the king's word across the kingdoms rapidly.

Today, when most people think of advertising, they instantly think "ads." Well, it all started in June 1836, in France. A paper by the name La Presse wanted to stay in business, so they started including ads in their papers (for a fee, of course.) Their plan worked, allowing the newspapers to lower the prices of the paper, but still grow revenues.

Very soon, others joined the game. Now, think of every other medium, especially radio and TV. Logically, companies saw it as a method of presenting their products on local, regional, even national level. And then came the Internet and brought a global level with it.

Digital Transformation

Digital marketing is the name of the game for today's companies. What is it? Well, digital marketing isn't merely a computerized traditional market; it's much more than that. Also, digital advertising is a much more complicated way of presenting the product to the end-user, through SEO, influencers, content creation, content marketing, and so forth.

Consider all the tools of digital marketing: Android, iPhone, Google, YouTube, Instagram, Twitch, to name a few. Naturally, everybody embraced these new tools, seeing them as a way to generate profit.

This usage of social media created a non-linear approach, where companies not only talk about their products but also listen to what their customers are saying. But, some say that marketing has yet to undergo its historical change; the birth of AI.

The Future of Advertising

Thus far, we only discussed how marketing always grew with new technologies. But is it possible that technology not only changes marketing but replaces it with something new? Some suggest that today's digital advertising will become obsolete, due to the rapid development of AI.

According to some predictions, AI will be the one to buy products for us, from clothes to food (think of Jarvis in Iron Man.) Why make ads if no-one watches them? But AI is just one example of new technologies can radically transform the marketing.

Another example is Blockchain, which emphasizes privacy and anonymity on the internet. Remember, digital advertising includes targeted advertising, especially via Facebook and Google ads. Well, programs like Adblocker are already disrupting the method of targeted ads.

More importantly, many argue that the Blockchain will return power to the consumers, allowing them to limit what ads they want or don't want to receive. Some browsers like brave already implemented the principles of Blockchain, creating a browser that blocks popups and ads, with the help of BAT device.

Conclusion

AI, cryptocurrency, live ads; they all have important lore to play in the future of marketing. AI will, without a doubt, play a vital role in the way marketing works, maybe even make it obsolete. Until them, it is imperative that companies (especially those that want to create a top-tier brand) utilize technologies that are at their disposal.

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