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Is This the End for Facebook?

Published in Blog

Lately Facebook has had some trouble. There have been many privacy and security issues with the site. Multiple issues with the site have made investors a little wary about keeping the stock they had on hand. They have sold some or all the shares they had. 


There were too many investors who sold most or all their shares of Facebook stock that the price of the stock dramatically became reduced. Many think this is perhaps the beginning of the end for the social media conglomerate. With the loss of so much stock it is a wonder if Facebook will survive. 

Facebook is more than a social media platform.

They have ventured into showing advertisements on their website. This is not something for large eCommerce stores like Amazon. The Facebook advertising is for anyone. Prices for the Facebook digital marketing are reasonable that even a startup on a shoestring digital advertising budget can handle them. 

When considering digital marketing on social media sites such as Facebook companies need to concern themselves only with the demographics the digital advertising campaigns are being shown to. Facebook is an advertising platform for musicians, eCommerce, and brick-and-mortar stores. They have their own market on Facebook. 

When creating an advertisement for Facebook a business entity need only add media and writing. There is video advertising that is also available on Facebook. This is the largest of all social media sites. When many people think about what social media advertising will yield them the best results the think of Facebook first. 

Mark Zuckerberg is positioned to lead the social media platform to even further heights.

Many are concerned Mark Zuckerberg will have too much power and authoritarianism within his social media platform. There are people who do not think one person should have total control over the world and world's social interactions. 


Many people view Zuckerberg as a privileged child and therefore spoiled with his upbringing. They do not want to see someone like this have that much power over the world. There are many communities and cultures in the world. These communities and cultures are unique to their own parts of the world. Giving on person total control over the world's populations and their social media habits would be detrimental to the uniqueness of these societies. 
This would include the United States. While there is no one culture and one ethnic background living in the United States there is a uniqueness to the United States. No one, especially those who are true to the United States beliefs, wants to see any one person dominate anything. Facebook is a digital marketing platform that dominates the social media atmosphere. When, you think about it in perspectives to American's beliefs this is monopolizing the social media exchanges. 


It will be interesting to see how the digital advertising and social media platform will recover. There is no telling what will happen from here. Many people in Zuckerberg's corner are rooting for him with the utmost confidence.

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Will AI Make Advertising Obsolete?

Published in Blog

Advertising and its methods developed alongside humans. As technology grew, marketing grew with it, always utilizing new inventions, communication platforms, advertising mediums, etc. Knowing that advertising is closely related to technology, it is undeniable that technologies such as AI, IoT or Blockchain will change the way marketing works.

Brief Visit to History

Pinpointing the origin of advertising is difficult. In fact, if we look at the advertising as it is, without any subjective opinions on it, we would see that it is a method of sending data. Wikipedia writes that ancient civilizations used advertising methods to spread the king's word across the kingdoms rapidly.

Today, when most people think of advertising, they instantly think "ads." Well, it all started in June 1836, in France. A paper by the name La Presse wanted to stay in business, so they started including ads in their papers (for a fee, of course.) Their plan worked, allowing the newspapers to lower the prices of the paper, but still grow revenues.

Very soon, others joined the game. Now, think of every other medium, especially radio and TV. Logically, companies saw it as a method of presenting their products on local, regional, even national level. And then came the Internet and brought a global level with it.

Digital Transformation

Digital marketing is the name of the game for today's companies. What is it? Well, digital marketing isn't merely a computerized traditional market; it's much more than that. Also, digital advertising is a much more complicated way of presenting the product to the end-user, through SEO, influencers, content creation, content marketing, and so forth.

Consider all the tools of digital marketing: Android, iPhone, Google, YouTube, Instagram, Twitch, to name a few. Naturally, everybody embraced these new tools, seeing them as a way to generate profit.

This usage of social media created a non-linear approach, where companies not only talk about their products but also listen to what their customers are saying. But, some say that marketing has yet to undergo its historical change; the birth of AI.

The Future of Advertising

Thus far, we only discussed how marketing always grew with new technologies. But is it possible that technology not only changes marketing but replaces it with something new? Some suggest that today's digital advertising will become obsolete, due to the rapid development of AI.

According to some predictions, AI will be the one to buy products for us, from clothes to food (think of Jarvis in Iron Man.) Why make ads if no-one watches them? But AI is just one example of new technologies can radically transform the marketing.

Another example is Blockchain, which emphasizes privacy and anonymity on the internet. Remember, digital advertising includes targeted advertising, especially via Facebook and Google ads. Well, programs like Adblocker are already disrupting the method of targeted ads.

More importantly, many argue that the Blockchain will return power to the consumers, allowing them to limit what ads they want or don't want to receive. Some browsers like brave already implemented the principles of Blockchain, creating a browser that blocks popups and ads, with the help of BAT device.

Conclusion

AI, cryptocurrency, live ads; they all have important lore to play in the future of marketing. AI will, without a doubt, play a vital role in the way marketing works, maybe even make it obsolete. Until them, it is imperative that companies (especially those that want to create a top-tier brand) utilize technologies that are at their disposal.

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Advertise in Green - St. Patrick's Day Digital Party

Published in Blog

Advertise in Green - St. Patrick's Day Digital Party

There’s never a better time to implement a great marketing campaign than around holidays. Holidays seem to be tailor-made for memorable marketing, so there’s no better moment than right now to set up a clever strategy set around St. Patrick's day. Yes, yes we know that the holiday is known for its boozy ways, but there’s no reason you can’t throw a fun party for your audience without the booze.

As with any advertising campaigns, it’s important to think outside the box and get creative in order to see a campaign take flight. The very nature of St. Patrick's day is connected to the concept of a festive spirit and overall joyful celebrations. With that in mind, why not throw a St. Patrick’s party digitally? Here are three tips for throwing the perfect St. Patrick’s Party on social media.

1. Lucky Green

Why make it hard for yourself? Use the already established color palette: green! Highlight parts of your logo, website, and any other branding that are green, or toss in the lucky four leaf clover to keep attract the eye of every digital party-goer.

2. #Advertiseingreen

Create a hashtag that’s custom blended to represent your business and the spirit of the holidays. Our custom hashtag above lets our audience know what we do, and incorporates the St. Patrick’s day fun. Be sure to be as unique with your hashtag as you can to prevent your audience from being diverted to other sources.

3. Luck of the Irish

All party goers love goodie bags. Have a special social media discount or giveaway for one day only. Encourage your audience to invite others to the party and share the giveaway/discount announcement. Make it extra special by keeping on theme and offering something green or a 17% discount. You get the idea.

The Final Touches

There are many ways you could go about doing a social media party for this fun holiday. You can go as simple as creating a green themed Pinterest board, to as out there as creating a special product for the day. Whatever you choose, make sure that you have a plan laid out. Know which social platforms your audience is on and how your audience will engage is key. And whatever you do, remember to enjoy the day and make your own luck.

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Super Bowl = Super Advertising

Published in Blog

The Pats + The Eagles = SUPERBIG ADVERTISING

 

Beantown vs. Philly: Epic Beef of the Northeast

The Patriots are playing the Eagles in Super Bowl 52 in Minnesota this fantastic year of 2018! Former underdog versus current underdog. This game smacks of the excitement reminiscent of the time when players were known by both their names like Donovan McNabb, Peyton Manning, and Allen Iverson (yes, Iverson played basketball - but he's a memory bliss tool). Now names like Brady, Gronk and O'Dell are chanted by little boys and their moms in speeding SUVs. Not only is this an epic northeastern “Battle Royale” between the City of Brotherly Love and Beantown, those who tune in will witness the most hilarious, intelligent and expensive commercials made by mankind to date. Each year, viewers are blown away by the witty little skits that have were born from selling soap to housewives. These divine comedies or advertising slots, have come to be a barometer of human progression, a testament of the collective consciousness of fans and unattached tuners and hopefully, the rest of the beautiful mean world. All grandeur aside, viewers expect, at the very least, to painfully laugh; NBC expects quadruple dollar signs, and advertisers, who dare, expect to deliver their best play on social norms while peddling their ware or trade to the finish line, with the expectation that, at the very least, someone will say on the next day "Hey, how about that [enter brand name] Super Bowl commercial..." or, perhaps their wildest dream will be granted by the NFL gods and people all over the world will utter their version of "WAAAAASSSUUUUUUUPPPPP" and mention them for decades like the viewers who have repeated this friendly guttural greeting to their children and their children's children, with the hopes that they too will dutifully pass on such noble croak in honor of their wise ancestors.  Or more “Dilly Dilly”.

 


NFL's Advertising Play: The Speed of Light is Still Faster, For Now

NBC expects to charge at least $5MIL for a 30-second ad slot (up $500,000 from 2017). Before we go down and compute what that means in terms of seconds, let us put our shades on and gaze upon the "soo hot that its freezing" price tag of a 1-minute skit: TTTEN. MMMMILLION. DDDOLLARS. As if visualizing that species of wealth being generated in this lifetime in this observable universe was enough, knowing for certain that such a Big Bang will happen this Sunday in exotic Minnesota should turn you into an existentialist. After you ponder the meaning of your life and before you quit your job, let's bring it back to the nano-units that the rest of us nano-humans can understand: seconds and pennies. $10MIL per minute is $166,666 per second, which is, boys and girls, 16.666MIL pennies. Imagine that piggy bank luau. Luckily, the voracious money making, eating and fertilizing metabolism of the [deleted] is still No. 2 in terms of speed to something in this dimension -- the speed of light -- which travels at a rate of 186,000 miles per second. The Super Bowl's ability to make a buck in TV Advertising is only 20,000 seconds slower than the speed at which light travels. The sound "Uh" generates $166k in revenue. Veering off to find a black hole to crawl into, of the 3 or 4 hours spent watching the game, only 11 minutes are real game playing minutes. 11 real minutes. We have to call NASA as "One NASA minute" is going to be changed to "One NFL minute." 

 


Who are the companies spending big bucks for Super Bowl ads?

So, who are these insanely rich and fearless entities, spending at least $166,666 per second on a marketing skit with no written warranty of ROI? Here's the details of businesses who purchased Super Bowl commercials and their investment in seconds. We’ve also included when during the game the ads will air and what they’re about for your complete Guide to Super Bowl 52 Commericals!

Amazon Alexa – 90 second spot in 4th quarter featuring Jeff Bezos. Alexa loses her voice with celebrity cameos include Cardi B and Gordon Ramsay.

  • Amazon Prime - 60 second spot after halftime to promote “Tom Clancy’s Jack Ryan”
  • Annheuser-Bush will have several commercials:
    •  30 seconds for Stella, first Super Bowl ad since 2011.
    •  90 seconds for Bud Light: more “Dilly Dilly”, and the new “Bud Night”
    •  30 seconds spots for Michelob Ultra and Budweiser
  • Avocados from Mexico – 30 second spot will be 4th Super Bowl appearance.
  • Coco-Cola – 12th Super Bowl appearance will be “celebrating diversity”.
  • Diet Coke – 30 seconds in 2nd quarter introducing overhauled logo.
  • Doritos – Peter Dinklage will promote Doritos Blaze.
  • E-Trade - 30 seconds in 2nd quarter “Don’t Get Mad Get Even”
  • Febreeze – 30 seconds in 2nd quarter “Dave, a man whose bleep don’t stink”
  • Groupon – 30 seconds between 3rd & 4th quarters, first SB ad since 2011.
  • Hulu – Back for its 2nd consecutive year and third overall.
  • Hyundai – 60 seconds in the 4th quarter “Better Drives Us” theme.
  • Intuit – 15 seconds for its first Super Bowl ad will introduce two new characters.
  • Kia – 60 seconds in the 3rd will be 9 years running now.
  • Kraft – 30 second spot in 3rd quarter will feature real families and actual Super Bowl moments from social media.
  • Lexus – 30 seconds in the 3rd featuring the LS 500 F Sport sedan and will include a tie in from the new Black Panther movie.  
  • M&M – 30 seconds in the 1st quarter featuring Danny DeVito.
  • Monster Products – Iggy Azalea will promote new wireless AirLinks Elements.
  • Mountain Dew – 30 second ad that pairs with the Doritos ad.
  • NFL – 60 Second ad featuring Eli Manning.
  • Paramount – Ad to promote new Mission: Impossible movie.
  • Pepsi – 30 Second ad featuring the iconic Cindy Crawford.
  • Persil Pro Clean – will feature its third Super Bowl ad for its laundry detergent.
  • Pringles – 30 seconds in the 3rd quarter will be its first SB ad.
  • Quicken Loans – 60 seconds in the 2nd quarter.
  • Sprint – will feature “Evelyn” the robot
  • Squarespace – 30 seconds for its 5th SB ad will feature Keanu Reeves
  • Tide – Terry Bradshaw will be featured in this ad.
  • T-Mobile – 60 second ad featuring Kerry Washington.
  • Toyota – 3 60 seconds spots.  1st quarter, halftime, and 2nd half ads continuing their “Start Your Impossible” campaign.
  • TurboTax (Intuit) – 60 seconds for their 5th SB ad.
  • Universal Parks and Resorts – 30 second spot featuring Peyton Manning.
  • Verizon – back for first time since 2011, Verizon did not release details on SB ad.
  • WeatherTech – 30 seconds will be its 5th consecutive year of SB ads.
  • Wendy's -30 second spot in the 1st quarter will call out McDonalds for using frozen beef.


Set your DVRs and may the best of the best win!

 

 

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