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5 Keys for Increasing Client Engagement on Your Website

Published in Blog

In order to get more traffic and more sales, you have to be engaging the visitors on your website on a consistent basis. When your website is boring and unappealing, why would anyone want to hang around much less interact with the content? The following 5 digital marketing tips for increasing client engagement are a breeze to implement and will have a huge positive impact on your traffic and sales.

1. Increasing Your Global Reach
Start by adding more of the content that your readers are interested in. If you are promoting fitness products in Seattle WA, search Google Trends each day to see what the masses are talking about in the Northwest. Then all you do is write or have someone write a 700 word article on that subject and drop it on your website. As far as digital advertising, head over to a few discussion groups related to your niche and link your signature to your new content. As long as you include the right keywords, it will get ranked and bring in some fresh new eyes.

2. The Power of Social Media
On the subject of those new articles that you are posting, make sure that you are including social share buttons with each. The name of the game with digital marketing is spreading the word, and those social buttons make it easy for a new visitor to continue the conversation by getting their inner circle involved. This way, once you have done the heavy lifting, your readers will shoulder some of the load and increase your internet reach.

3. Giving Your Visitors a Voice
Each time you post anything on your website, make certain there is a section for customer comments. Whether the visitor can comment on a topic or rate a service, the more interaction means the more the search engine spiders will be crawling to see what all the excitement is about. This also gives future visitors some insight into your business from the perspective of those not employed by your company.

4. Giving Away the Farm
The key to digital advertising is giving away more in value than you take in money. If you can find a free e-book or PDF on fitness tips in Seattle WA, as long as you have the rights, offer it as a free gift to your audience in return for their e-mail address. Now you can start sending them personalized messages with things they may be interested in down the road.

5. Feedback is Essential
The power of suggestion can't be underestimated when it comes to your website. Just like a suggestion box at a local land-based business, having a section in the navigation bar of your website for visitors to suggest items or content for your website is a gold mine. Offer a special promo-code on discounted merchandise as a thanks for a visitor taking time to offer you help in growing your business and global reach.

These five tips for increasing your website traffic and client engagement won't take long to begin to show the fruits of that labor. Just stick to the plan and make sure that you are taking action each day to increase that traffic.

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Social Media: Tips for Using Social Media for Business

Published in Blog

As surprising as this might seem, social media presents a very useful tool for growing your business. Yes, it’s possible to take your business to the next level with social media. Imagine what your business can gain by being exposed to more than 2 billion people around the world who use social media. Getting your business in front of even 1,000 people on social media, and convincing them to buy what you sell, would be great for your bottom line.

Some of the steps worth taking include:

  • Aligning the content with the right message
  • Posting popular and unpopular content
  • Striking the right balance between business and popularity
  • Using social media for amplifying all the efforts your business does to market itself

For this to happen, you need to consider the following first.

Consistency

Without a doubt, consistency is an important quality to develop in every business. Consistency in opening the business every day without fail, selling quality products (and services), reaching out to customers, and posting the right stuff on social media is highly advisable. You have to know when to post, how to post, and what to post on all the social media profiles that your business operates. The message has to be consistent every time you post on social media.

Embracing All

Having favorites is good. Everybody has a favorite dress, food, restaurant, TV show, and person. Similarly, it’s normal for some people to prefer Facebook to Twitter, or vice versa. The downside to this is you never know the clients you’re missing out on by choosing one platform over another. Therefore, embrace all social media networks. Be on Facebook, Twitter, Instagram, YouTube, and any other where your business is likely to reach out to more customers.

Optimize

It’s impossible to imagine marketing your business on social media without optimizing the content. Optimizing content should be done with the knowledge that each social media platform is different in many ways. It’s important to know what to post. It’s not possible to post the same thing on all social media platforms. Instagram is for posting photos. Long posts should be on LinkedIn. Videos should go on Facebook. Twitter is for short, snappy announcements.

Monitor and Act

It’s not enough to use and post on all social media networks every day. What you also need is to track results of the marketing campaigns (and ads) that you run on these platforms. Monitor and act. Make changes where necessary. Above all, put more attention on the networks that demonstrate better results. Maximize the opportunity by posting more content on the network(s) that show the desired results. 

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Digital Age Advertising Strategies

Published in Blog

What are the Best Tricks and Strategies for Advertising Your Business in the Digital Age?

What is the most effective way of advertising your business or products in this digital era? It’s universally accepted that the marketing industry can’t afford to be left in the past. Some traditional marketing strategies no longer create the desired results. In an age where the Internet is more dominant than ever before and mobile devices are more sophisticated, it is imperative that you learn new tricks and strategies if customers are to remember and buy from you.

The digital era has come with plenty of benefits. It’s now easier to do a lot of things than ever before. For example, the age has brought mobile phones and the Internet which make communication easier for individuals, organizations, and businesses. However, it has also brought a few challenges to the fore. Marketing has gone through a massive change. Businesses now must find more efficient ways of marketing their stuff. New levels of creativity are required.

Fortunately, the best strategies and tricks for digital advertising in this age include:

Personalize Your Message

It’s true that humans are probably living in one of the most impersonal generations in history. While that is true, a modern business can’t afford to ignore the importance of personalizing the message being relayed through any advertisement. Customizing the message is all about tailoring the ad around the shopping habits and needs or interests of the target audience. Forty-four percent of most customers have no problem receiving ads with their names or addresses.

Ignore Email at Your Risk

The email is still as useful as it has ever been. The digital age requires embracing Internet marketing. There’s no Internet or online marketing without emails. Where customer acquisition is concerned, email gives better results than social media. Apart from that, emails are not only more economical but also cost-effective. Emails are personable. More importantly, they are also customizable. Email is crucial to brand development.

Other reasons that should convince you to continue using emails are:

  1. they are action oriented
  2. their results are measurable
  3. they are accessible via most mobile devices

Emulate Best Practices on Facebook and Twitter

Facebook and Twitter are successful marketing tools in the digital age because of three qualities - responsiveness, impact, and engagement. You can learn and pick these practices up from these platforms too by copying what some of the best schools do. Check how other businesses are engaging with their customers. Observe how the best schools and organizations respond to their customers’ requests. Learn from the impact the best schools have too.

Keep Influencers Close

The digital age has brought a group of people called influencers to the fore. Influencers are becoming impossible to ignore because customers rely on them for product recommendations. They are the equivalent of friends to most customers, who relate with them at a personal level and follow every word they say. Therefore, you have no choice other than to embrace and work with influencers to market your products. Nurture your relationship with the influencers too. 

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Relevance and Importance of Social Media Marketing

Published in Blog

Relevance

Social Media Marketing is one of the hottest areas of the economy right now. The creation of social media platforms such as Snapchat, Facebook, Twitter, Instagram and others have simplified the way we study customers.

In fact, the numbers are promising when it comes to social media marketing. This tool has 100 percent higher lead-to-close rate than outbound marketing and millions of entrepreneurs use it to sell tons of product every single day.

There is not a single successful business not using social media marketing. In our days, having a solid presence in social media is almost mandatory. Daily, millions of people check their profiles every single second. People don’t check their profile just once, but dozens of times per day at least.

Importance

Almost everybody has a smartphone, 98 percent of the people. Potentially, every living person in this world is a potential customer because it’s more likely to have social media accounts. If you don’t follow the latest social media marketing practices, your brand will miss out and could fail.

Being such a powerful tool, social media marketing must be taken seriously. There are no doubts about its potential and there is plenty of evidence backing it up.

In fact, there are tons of stores, brands, and companies operating exclusively with social media accounts. Platforms like Facebook offers the perfect condition to promote and sell products.

Social media marketing also gives potential to keep in touch with customers. That’s fundamental to create and develop products towards the customer’s needs.

Using social media has the added benefit of boosting a site’s SEO. When you have a solid presence in social media and you’re constantly seeking to earn traffic but updating your social media and blog posts, search engines will know it.

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