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After Years of Competing, Nike Teams Up with Amazon

Published in Blog

In June, Sportswear giant Nike announced a partnership with the eCommerce giant Amazon. The partnership will allow Nike to begin selling their merchandise directly through Amazon. After this news was released, Nike's stock instantly climbed 2%. In an earnings call held recently, Nike CEO Mark Harper reiterated the decision by stating, "As part of our pilot program with Amazon, Nike will begin selling a limited assortment of products."

Mr. Parker also stated that Nike's pilot program will create a new opportunity to help increase their brand awareness through Amazon. As of now, Nike has thousands of available products, but the profits from those sales are for the resellers and not Nike.

Nike had continued to decline an Amazon partnership in the past because Nike wanted to keep a hold on the way they market and sell their products. This allowed them to preserve their stance as a trusted name and brand. This is also due to the fact that Nike has become comfortable using only familiar retailers to sell their products.

As an indication that times are certainly changing in the world of digital marketing due to partnerships like this, eCommerce is increasing as well as the number of customers wanting to buy well-known products from well-known sources.

To get an idea of how well this new partnership will work out, we've listed some great reasons why Nike and Amazon will have a lasting relationship.

Resellers Will Practically Be Eliminated

By Nike holding back on the number of certain products being sold prior to the partnership, they will be able to fully allow consumers to purchase more than they were used to in the past. The consumer will see this "new" supply and will want more than what the resellers offer. This will also have consumers shop at one website to get both the great product that Nike offers and the great customer service that Amazon offers. 

With Amazon being the country's number one online retailer with over a million products available, it is looked at as more of a clearinghouse for retail products. It is hands-down, the best place to shop when shopping online. Amazon accounts for 43% of all retail sales from United States online consumers.

The partnership with Nike has made it clear that Amazon will begin to suspend all third-party reseller activity as of July 13th. So, if you think about it, Nike ultimately lost its ability to gain marketing control because of the resellers on Amazon. Now, Nike will be able to regain full control of their products being sold and not having to worry about losing profits in the future. 

Having Direct Contact with Customers

Regardless of actually beginning to sell products yet, Nike has remained the number one brand on Amazon. 

However, Amazon is not the only partner that Nike has made. In the European market, Nike has set up shop with both of Alibaba's Zalando and TMall for over five years now. Nike was even seen selling shoes on the Zappos website, which Amazon acquired in 2009.

Therefore partnering with Amazon now makes sense. The customer base is strong, their competitors have a presence and they will more than likely increase their overall profits because of it.

Revenue Will Skyrocket

Even though the amount of revenue has slowed for Nike due to the closure of The Sports Authority, the sports retail giant remains strong in their market. Now, because of this partnership with Amazon, Nike's digital marketing capabilities will be able to shine through to produce some fresh revenue. Not only that, but Nike will be able to save on digital advertising by working through Amazon.

By saving millions on digital advertising, Nike will be able to reach their set goal of $50 billion in new revenue by 2020 without having to spend a dime. This will allow Nike to always remain on the plus side.

For now, Nike has expressed that their partnership with Amazon would remain small until management is able to review all information pertaining to the deal and the future of Nike as a whole.


Facebook Tips For Your Business

Published in Blog

With Facebook having millions of users, it has become an essential tool in the world of digital marketing. Using a tool such as Facebook allows you to spotlight and create a strong presence for your brand.

Regardless of being an established brand, having a successful digital marketing campaign can be an overwhelming experience. No matter what, though it shouldn't have to break your budget. With so many tips available, you can easily create the necessary exposure for your brand. Believe it or not, some of the world's biggest brand names also use these available tips.

So if you are ready to get your brand spotlighted on Facebook, then following our tips for your Facebook business is the best way to start.

Create An Available Vanity URL

The first thing you need to do is check the availability of a Vanity URL you wish to use on Facebook. If it is, then make sure that it will be remembered easily.

Using a tool such as Name Vine will eliminate a lot of time required to check the availability of your URL.

Purchase Available Ads

Facebook offers a multitude of digital advertising to take advantage of. Not only is it cost-effective, but your brand's visibility throughout Facebook will also be increased. This huge amount of exposure will not come at a huge price either. By using only a small monthly budget of $50, you will instantly see your business start to make waves.

Another way to take advantage of Facebook's digital advertising is to incorporate their Sponsored Stories into your advertising. It has been shown that this strategy has the ability to generate more than 46% of clicks, provide a click cost lower than 20%, and a lower fan cost below 18%.

Utilize Applications

Whether your social media budget is big or small, the size of your budget doesn't matter for you to be able to launch some Facebook applications.

Obtaining the services of Pagemodo and North Social will easily provide the perfect application for your business needs. What's great about these services is that they also provide free applications for use on social media platforms. Although the app you use won't be customized, you can still manage both your website's visuals and content.

Incorporate Social Plugins

Whether you are a brand new company trying to make its brand known or a world conglomerate, it is a good idea to incorporate social plugins. Not only are they free, but they can be an advantageous method to add to your digital marketing.

Know Exactly What Type Of Content To Share And When To Share It

Knowing what your fans are interested in is pretty important to know. So when you find that out, you will be able to post it and give your fans what they really want. A great third-party tool called Edgerank Checker can easily check this for you.

Not only does this app save you precious time, but it can also be a determining factor for:

Determining the number of times that updates are needed

The use of keywords that are both engaging and popular

Using the best media for your audience type

Figuring out which day will be more effective for your content


What Can Digital Marketing & Advertising Do For You?

Published in Blog

Today's world of business is taking off to great heights, as many different sectors are taking an incredible amount of advantage of what the Internet is providing for them. Due to the Internet providing a tremendous amount of opportunities for just about any business, in the sense that they can essentially reach out to anyone from across the world, it is becoming a highly recommended course of action for all entrepreneurs, partnerships, and corporations to take. 

Digital marketing enables people from all over the world to come together and connect in ways that wouldn't have necessarily been made possible without this particular form of engineering. Digital marketing lets people see what they have visited the website to in order to learn; however, unless they actually search for the term(s) and/or phrase(s) pertaining to the digital advertising that is presented on said website(s), the user usually will not be able to find it, thus, search engine optimization is also a crucial element of digital advertising. 

Digital marketing can consist of both photos and/or videos embedded onto websites. By allowing users to sign up for certain memberships in which they can be updated about certain types of news, blogs, articles, or any other types of data pertaining to any subject in particular, a website can achieve just about any goal they may have set. Such goals for most websites is to not only generate as many leads as possible, but also to bring visitors back for more than one visit. The ultimate goal for any website owner who may be implementing digital advertising into the designing elements of their website should be to turn visitors into members. If you have happened to just open a business and have considered creating a website for it, then it is highly recommended for you to implement digital forms of marketing and advertising into them. 

The Internet is greatly evolving, and perhaps one of the most interesting aspects about it is that the majority of the world is now utilizing it for so many different purposes. One can do just about anything with the Internet. They can practically live out of their home, as one can have just about anything delivered to their place of residence as well. Mobile services are placing a considerable amount of importance on their customers and their needs, thus, making digital forms of marketing and advertising a key element of the entire process of generating leads to the webpage(s).


4 Small Business Inbound Digital Marketing Benefits

Published in Blog

In small business, we can at times, be at a disadvantage when we decide to not use digital marketing. This why using it is so important in today's ever-changing digital market. To be more competitive we must first realize that there are many benefits that come with its use.

It Can Save Your Business Money

What business does not like saving money? When we use inbound digital marketing, leads are easily generated for a lot less money. 

This is a great benefit for small businesses especially for those that don't have a big budget. As well as maintaining efficiency by knowing exactly where every dollar is being spent. 

It Builds Lasting Connections

We need to remember that inbound marketing's main goal is to connect with and establish connections with all customers. But that doesn't mean we stop once we obtain their business, we have to continue to connect with them so we can establish trust.

The best examples of this include the use of SEO and blogging.

Blogging allows perfect content to be introduced by utilizing SEO. This provides the ability to reach customers. At first, we will only notice a little bit of traffic after using SEO, which is ok because implementing SEO can be a slow process at first. But after some time, we will begin to notice that the amount of customers has steadily increased in a matter of months. This is mainly due to the fact that your site's ranking will also increase causing a continuous amount of traffic and new customers.

Customers Are Reached Instantly

Using inbound digital marketing also allows your small business to reach customers instantly. This is especially true if social media is utilized for business purposes. Having friends share your business page will eventually if not have customers reaching out for the services that you provide.

Popularity And Brand Recognition Is Obtainable

Building brand recognition can seem like a tough job at first and can seem almost impossible without inbound marketing. This is why it is so important to use it to raise awareness of the products that are being offered. It allows us to spread the word and the more that people hear the company name, the more likely customers will check it out for themselves.

We can use many tools to build brand recognition too. These include PPC, slideshows, infographics, SEO, blog posts, and social media. These tools can quickly get the word out and in front of the right customer base. The customers can then be educated about what your brand offers. 

This will, in the long run, show customers that you are an authority in the goods and services that you provide. Going this route will not only undoubtedly make a huge impact on your companies sales but, will also keep the sales rolling in.

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