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Changes in Digital Marketing

Published in Blog

It is important for any company that desires to grow and expand this decade, to always invest time and energy into developing effective marketing or advertisement methods. Not only is it important for your potential clients to have a knowledge of the service or product that your company offers, but it is also equally necessary to efficiently spread the word about your services.

Back in the day, advertising used to be done in a very different way, as people were accustomed to reading newspapers and seeing posters as they walked down the street. These days marketing and advertising has taken a digital turn and is largely controlled by an online presence. In this era, people get their information from the Internet, and spend a majority of their time both shopping and socializing on online sites. For corporations who want to be successful in their advertising methods, they must use their techniques to better facilitate these online consumers in receiving the information they need to know to purchase their product.

The best part about this type of advertisement is that it is much less limited then advertisement of the past. In the days of our parents, advertisements were first prepared and perfected over time. Advertisers had to spend all their precious seconds tweaking and prepping their final ad before its release. Once the advertisement was rehearsed and revised many times, it was published in a variety of media forms. However, these days, all the advertisements which companies create for the Internet are generally in real-time and can easily be tweaked, modified, or updated; as the company sees fit. Not only does this act is a more efficient and headache-free way of advertising, but it also saves companies time and while steering it away unnecessary efforts to republish their marketing and advertising efforts, repeatedly. This is an important part of 21st-century marketing that many do not realize or consider when preparing for an intensive and detailed plan of action for their advertising and marketing departments. Companies are now able to organically develop their marketing techniques as they get more and more responses from online consumers.

There are downfalls to the digital era of marketing that we currently face. The main con to this generations advertising is that often individuals are already overly bombarded with ads whenever they access the Internet. Whether they are checking their Facebook or updating their blog accounts, most people can't surf the web for more than a few minutes without being exposed to a diverse range of advertisements. Because of this, companies must put more effort into developing content for their ads, that is not only gripping and shocking in nature, but also quickly catches people's eye. Utilizing the eye-catching aesthetic nature of an advertisement is important to catch the attention of the internet browser. If a company can master this process, they will be a sure success in the age of digital and Internet marketing.


Facebook Fights Fake News

Published in Blog

In an attempt to curb the rise of numerous articles labeled "fake news" (a term popularized by sitting president Donald Trump), Facebook is pushing back. In a statement released on August 28th by Satwik Shukla and Tessa Lyons, both Product Managers at the company, Facebook declared "we're working to fight the spread of false news". In the statement, Shukla and Lyons outlined Facebook's their three-pronged plan to fight against advertisers accused of promoting false news and hoax stories on Facebook. The proposal focuses on "disrupting the economic incentives to create false new", "building new products to curb the spread of false news" and "helping people make more informed decisions when they encounter false news.

Stemming the "Fake News" wave

Back in March, the company began an effort to begin flagging fake news stories after the social network began being purportedly inundated by such articles. This effort not only implemented manual flagging by its users, but also marked the beginning of the usage of third-party fact-checking groups to dispute the veracity of any story that was considered questionable, already behind promises to release a manual report system and page curator initiative back in December.

This system, hoping to curb the traffic, ultimately proved to be no more than a "believe at your own risk" banner across any page that allegedly pumped out fake news. The system's roll-out was flawed and arguably only marginally effective in its execution. Only after either being seen by their fact-checkers or reported manually by readers flagging the articles would the stories be slapped merely with a "disputed" banner after evaluation by entities such as PolitiFact or Many see the label of "disputed" (as opposed to "outright false") being a laughable description of the problem and hardly any concrete solution.

The New System

However, as of August 28th Facebook's policy against fake news pages just got a whole lot meaner. The update, which went live in tandem with their announcement, is designed to begin fighting fake news through their first key area listed in their statement- targeting advertisement revenue. "False news is harmful to our community. It makes the world less informed and erodes trust." Seeking to do some real damage to pages that attempt to distribute fake news, Facebook sets their crosshairs on the wallets of troublesome advertisers. The update will target pages that seek to deliberately spread false news, preventing them from running advertisements via Facebook. The statement reads "if a Page repeatedly shares stories that have been marked as false by third-party fact-checkers, they will no longer to be able to buy ads on Facebook."

"Today’s update helps to disrupt the economic incentives and curb the spread of false news, which is another step towards building a more informed community on Facebook." Given the delays from last December, and the debatable effectiveness of the content review from their March update, it remains to be seen how this effective this new policy and update will be in slowing or turning the overwhelming tide of fake news stories.


Social Media Marketing Tips

Published in Blog

Social media has changed the way we communicate with the world. It has also changed the way we shop and the way that we judge businesses. But when it comes to small businesses, many of them feel that social media marketing is a waste of time and just plain doesn't work. They get on Facebook or Twitter and constantly pitch their clients their sales pitch, and then wonder why there aren't any sales coming in. If you are a small business in the Seattle area, then you can take advantage of the same marketing tactics that work for local businesses in any other area around the country. 

The first thing you have to do is identify your target market. Once you have done that you need to figure out how best to connect with them. If you have a local restaurant, for example, you may want to join forums where people trade recipes. You can put a link to your business's website in your signature. Then you need to comment and provide useful, helpful information to the people in the forum so that you aren't seen as a spammer, but as a friendly helper. 

Your goal in all of social media marketing is to improve people's lives by providing useful, actionable information and suggesting your business as a way to help out whoever you are talking to. You have to remember that you must develop a relationship with your potential customers. It is relationships that win people over. After all, who would you rather take advice from? A trusted friend, or a salesman trying to make a commission off of you? I'm sure all of us would choose the former. 

One of the ways that you can avoid wasting time with the wrong social media campaign is making sure that you choose the right platform in the first place. If you have a more visual business, such as a hair salon for example, then Facebook may not be the best place to do your social media advertising. You might want to do Youtube videos instead and provide simple yet elegant hairstyles that can be created at home. You could do the videos showing step by step how to do the hairstyles and then use pinnable images on your company blog so that people can pin the image on Pinterest. 

One of the best ways for Seattle businesses to get customers in the door is to have online contests with small prizes and to offer discounts to get them to visit you. The contest could be trivia about your business, that way you would be killing two birds with one stone by educating your customers about your company while giving them something that is of value to them and will ensure their patronage in the future.

As you can see, there are many ways for you to engage with your audience on social media. The important thing to remember is that social media is a tool to build a relationship with potential customers, not just a platform for a sales pitch. If you remember this and choose the right platform for your particular business, then you will succeed.


Amazon's Growth is Changing Seattle

Published in Blog

Amazon's Explosive Growth is Changing the Face of Seattle

If you are a Seattle resident, or anyone familiar with the city, you may take note of the recent changes in the city landscape and traffic, as Amazon's explosive growth and expansion is changing the face of the city. Due to the unprecedented growth of the company, and its move to place their corporate office campus in the city, you may see that many changes have taken place as the company has quickly bought up real estate to expand the campus to accommodate all of its newly hired employees.

New Construction Is The New Norm

As you can easily see, the tech boom has been noticeable all over town, with many startups moving to town, but by far, the landscape is dominated by Amazon, and all the changes they have made. One such change has been the construction of three large round Biospheres, featuring a geometric, see-through greenhouse-type appearance. You may also see several new skyscrapers being constructed in the same general area of town as the Biospheres.

New Employees Moving into Town at A Rapid Pace

There are over 30,000 employees of the company currently in the city, with new hires coming in all the time, and 10,000 projected more in the near future. This has increased
traffic, traffic wait time, and cost of living in the city and surrounding areas.

New Revenue Now Pouring Into The City's Economy

Due to the consistent tech boom split between several different large companies in the city, you may notice an influx of high-wage earners are now present in town, with the means themselves to purchases more expensive homes, cars, clothing, electronics, and goods and services for themselves and their families, which is another source of revenue consistently pumping into the local economy.

Competition For Housing Is Fierce

You may notice as a matter of fact, that a very visible by-product of Amazon's exploding growth in buying properties, is the exploding growth of the Seattle's residential property market due to the influx of new employees. You will see that employees have very high wages, and need a place to live, coupled with the fact that the city's housing inventory is very small and very competitive. This is driving housing prices way up, causing bidding wars, and seeing open houses packed with potential buyers desperate for a nice home to live in, relatively close to work. Scenes like this are now becoming the norm, with a housing inventory way too small to keep up with the demand. Likewise, available rental units are also difficult to come by, and rents are going sky-high in price.

Construction and Growth Will Continue for Years More

With all the commercial purchases Amazon has made for its expansion, and current construction going on, the completion date for all to be finished is in 2022. At that point, you will note that Amazon will own approximately 40 buildings in the city, with approximately 12 million square feet in total. This figure is said to be around 20% total of the office building space available in Seattle.

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