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Amazon's Growth is Changing Seattle

Published in Blog

Amazon's Explosive Growth is Changing the Face of Seattle


If you are a Seattle resident, or anyone familiar with the city, you may take note of the recent changes in the city landscape and traffic, as Amazon's explosive growth and expansion is changing the face of the city. Due to the unprecedented growth of the company, and its move to place their corporate office campus in the city, you may see that many changes have taken place as the company has quickly bought up real estate to expand the campus to accommodate all of its newly hired employees.

New Construction Is The New Norm

As you can easily see, the tech boom has been noticeable all over town, with many startups moving to town, but by far, the landscape is dominated by Amazon, and all the changes they have made. One such change has been the construction of three large round Biospheres, featuring a geometric, see-through greenhouse-type appearance. You may also see several new skyscrapers being constructed in the same general area of town as the Biospheres.

New Employees Moving into Town at A Rapid Pace

There are over 30,000 employees of the company currently in the city, with new hires coming in all the time, and 10,000 projected more in the near future. This has increased
traffic, traffic wait time, and cost of living in the city and surrounding areas.


New Revenue Now Pouring Into The City's Economy

Due to the consistent tech boom split between several different large companies in the city, you may notice an influx of high-wage earners are now present in town, with the means themselves to purchases more expensive homes, cars, clothing, electronics, and goods and services for themselves and their families, which is another source of revenue consistently pumping into the local economy.


Competition For Housing Is Fierce

You may notice as a matter of fact, that a very visible by-product of Amazon's exploding growth in buying properties, is the exploding growth of the Seattle's residential property market due to the influx of new employees. You will see that employees have very high wages, and need a place to live, coupled with the fact that the city's housing inventory is very small and very competitive. This is driving housing prices way up, causing bidding wars, and seeing open houses packed with potential buyers desperate for a nice home to live in, relatively close to work. Scenes like this are now becoming the norm, with a housing inventory way too small to keep up with the demand. Likewise, available rental units are also difficult to come by, and rents are going sky-high in price.


Construction and Growth Will Continue for Years More

With all the commercial purchases Amazon has made for its expansion, and current construction going on, the completion date for all to be finished is in 2022. At that point, you will note that Amazon will own approximately 40 buildings in the city, with approximately 12 million square feet in total. This figure is said to be around 20% total of the office building space available in Seattle.

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All Things Marketing In One Box

Published in Blog

Seattle Advertising is a marketing digital service. The services include digital marketing, brand development, mobile advertising, video marketing, social advertising, visual design, copywriting, video production and SEO consulting. Seattle Advertising must know its clients from the inside out. 

DIGITAL MARKETING

The purpose of digital marketing is for the world to put a stamp of approval on its clients. The keywords are ranking and placement, using an algorithm code to pinpoint its client;s customers. Seattle Marketing's goal is to position the client and its customer's side by side. 

Essential, efficient marketing establishes a profile of the client's customers. Digital advertising is prepared for all web formats, including social media, such as Facebook.

Brand Development

Advertising products and services are not enough if your product or service does not stand out from the crowd of your competitors. Seattle Advertising will brand, humanize your business, giving it an identity, a personality and focus. People like a good story and branding symbolically tells that story through messaging.

Mobile Advertising

Mobile advertising seeks out your customer who is tech smart, enticing a tap to uncover the world of your business. Mobile Advertising positions your business in the most successful and widely used apps.

Web content stands out in mobile devices more significantly than on a desk top computer using a standard browser. The number of clicks speaks to the strength and relevancy of the ad space and the marketing strategy.

VIDEO MARKETING

Customers like to use all their senses when they search the internet to find information, sparking their interest. A video is the best way to optimize searching by linking words to videos telling your story through pictures placing your ad on Google's first page. 

The purpose of a video marketing campaign is to trumpet your website. Video welcomes your customer to enter your business by those who surf the web.

SOCIAL ADVERTIZING 

The first page of an internet search will bring up the social media sites with digital advertising. The purpose of social media is for people to have conversations. 

Social advertising promotes discussions, and along with branding, potential customers will become attracted to your business which will be placed on Facebook, Twitter, and Pinterest. 

All social media sites will tell a consistent story about your business. Seattle Advertising will continually update your story on all social media sites, creating more "likes" for your business and more traffic.

VISUAL DESIGN

Your potential customers will first see your business in a visual medium through your pictures, color schemes, the size of fonts and graphics. Your company will look fashionable and tasteful. 

Capturing your customer's eyes is as important as written content. Your brand will have an exciting, vital, uncontroversial and appropriate look of success. 

COPYWRITING

The words that Seattle Advertising use about your business speak for themselves and your brand by speaking to your customers. We talk to your customers through press releases, informative blog articles, print ads and social media, to encourage clicks. We use words about the expertise of your company as an authority in your area of excellence. 

VIDEO PRODUCTION

Our production team will create a documentary focusing on your business's staff and your facilities. The importance of a video production, as a tool of digital advertising, is to finely tune your business goals, in an entertaining and interesting way.

 

No matter what your business needs, Seattle Advertising has the experience and expertise to help you grow your business. 

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After Years of Competing, Nike Teams Up with Amazon

Published in Blog

In June, Sportswear giant Nike announced a partnership with the eCommerce giant Amazon. The partnership will allow Nike to begin selling their merchandise directly through Amazon. After this news was released, Nike's stock instantly climbed 2%. In an earnings call held recently, Nike CEO Mark Harper reiterated the decision by stating, "As part of our pilot program with Amazon, Nike will begin selling a limited assortment of products."

Mr. Parker also stated that Nike's pilot program will create a new opportunity to help increase their brand awareness through Amazon. As of now, Nike has thousands of available products, but the profits from those sales are for the resellers and not Nike.

Nike had continued to decline an Amazon partnership in the past because Nike wanted to keep a hold on the way they market and sell their products. This allowed them to preserve their stance as a trusted name and brand. This is also due to the fact that Nike has become comfortable using only familiar retailers to sell their products.

As an indication that times are certainly changing in the world of digital marketing due to partnerships like this, eCommerce is increasing as well as the number of customers wanting to buy well-known products from well-known sources.

To get an idea of how well this new partnership will work out, we've listed some great reasons why Nike and Amazon will have a lasting relationship.


Resellers Will Practically Be Eliminated


By Nike holding back on the number of certain products being sold prior to the partnership, they will be able to fully allow consumers to purchase more than they were used to in the past. The consumer will see this "new" supply and will want more than what the resellers offer. This will also have consumers shop at one website to get both the great product that Nike offers and the great customer service that Amazon offers. 

With Amazon being the country's number one online retailer with over a million products available, it is looked at as more of a clearinghouse for retail products. It is hands-down, the best place to shop when shopping online. Amazon accounts for 43% of all retail sales from United States online consumers.

The partnership with Nike has made it clear that Amazon will begin to suspend all third-party reseller activity as of July 13th. So, if you think about it, Nike ultimately lost its ability to gain marketing control because of the resellers on Amazon. Now, Nike will be able to regain full control of their products being sold and not having to worry about losing profits in the future. 


Having Direct Contact with Customers


Regardless of actually beginning to sell products yet, Nike has remained the number one brand on Amazon. 

However, Amazon is not the only partner that Nike has made. In the European market, Nike has set up shop with both of Alibaba's Zalando and TMall for over five years now. Nike was even seen selling shoes on the Zappos website, which Amazon acquired in 2009.

Therefore partnering with Amazon now makes sense. The customer base is strong, their competitors have a presence and they will more than likely increase their overall profits because of it.


Revenue Will Skyrocket


Even though the amount of revenue has slowed for Nike due to the closure of The Sports Authority, the sports retail giant remains strong in their market. Now, because of this partnership with Amazon, Nike's digital marketing capabilities will be able to shine through to produce some fresh revenue. Not only that, but Nike will be able to save on digital advertising by working through Amazon.

By saving millions on digital advertising, Nike will be able to reach their set goal of $50 billion in new revenue by 2020 without having to spend a dime. This will allow Nike to always remain on the plus side.

For now, Nike has expressed that their partnership with Amazon would remain small until management is able to review all information pertaining to the deal and the future of Nike as a whole.

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Facebook Tips For Your Business

Published in Blog

With Facebook having millions of users, it has become an essential tool in the world of digital marketing. Using a tool such as Facebook allows you to spotlight and create a strong presence for your brand.

Regardless of being an established brand, having a successful digital marketing campaign can be an overwhelming experience. No matter what, though it shouldn't have to break your budget. With so many tips available, you can easily create the necessary exposure for your brand. Believe it or not, some of the world's biggest brand names also use these available tips.

So if you are ready to get your brand spotlighted on Facebook, then following our tips for your Facebook business is the best way to start.

Create An Available Vanity URL

The first thing you need to do is check the availability of a Vanity URL you wish to use on Facebook. If it is, then make sure that it will be remembered easily.

Using a tool such as Name Vine will eliminate a lot of time required to check the availability of your URL.

Purchase Available Ads

Facebook offers a multitude of digital advertising to take advantage of. Not only is it cost-effective, but your brand's visibility throughout Facebook will also be increased. This huge amount of exposure will not come at a huge price either. By using only a small monthly budget of $50, you will instantly see your business start to make waves.

Another way to take advantage of Facebook's digital advertising is to incorporate their Sponsored Stories into your advertising. It has been shown that this strategy has the ability to generate more than 46% of clicks, provide a click cost lower than 20%, and a lower fan cost below 18%.

Utilize Applications

Whether your social media budget is big or small, the size of your budget doesn't matter for you to be able to launch some Facebook applications.

Obtaining the services of Pagemodo and North Social will easily provide the perfect application for your business needs. What's great about these services is that they also provide free applications for use on social media platforms. Although the app you use won't be customized, you can still manage both your website's visuals and content.

Incorporate Social Plugins

Whether you are a brand new company trying to make its brand known or a world conglomerate, it is a good idea to incorporate social plugins. Not only are they free, but they can be an advantageous method to add to your digital marketing.

Know Exactly What Type Of Content To Share And When To Share It

Knowing what your fans are interested in is pretty important to know. So when you find that out, you will be able to post it and give your fans what they really want. A great third-party tool called Edgerank Checker can easily check this for you.

Not only does this app save you precious time, but it can also be a determining factor for:

Determining the number of times that updates are needed

The use of keywords that are both engaging and popular

Using the best media for your audience type

Figuring out which day will be more effective for your content

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