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Facebook Fights Fake News

Published in Blog

In an attempt to curb the rise of numerous articles labeled "fake news" (a term popularized by sitting president Donald Trump), Facebook is pushing back. In a statement released on August 28th by Satwik Shukla and Tessa Lyons, both Product Managers at the company, Facebook declared "we're working to fight the spread of false news". In the statement, Shukla and Lyons outlined Facebook's their three-pronged plan to fight against advertisers accused of promoting false news and hoax stories on Facebook. The proposal focuses on "disrupting the economic incentives to create false new", "building new products to curb the spread of false news" and "helping people make more informed decisions when they encounter false news.

Stemming the "Fake News" wave

Back in March, the company began an effort to begin flagging fake news stories after the social network began being purportedly inundated by such articles. This effort not only implemented manual flagging by its users, but also marked the beginning of the usage of third-party fact-checking groups to dispute the veracity of any story that was considered questionable, already behind promises to release a manual report system and page curator initiative back in December.

This system, hoping to curb the traffic, ultimately proved to be no more than a "believe at your own risk" banner across any page that allegedly pumped out fake news. The system's roll-out was flawed and arguably only marginally effective in its execution. Only after either being seen by their fact-checkers or reported manually by readers flagging the articles would the stories be slapped merely with a "disputed" banner after evaluation by entities such as PolitiFact or Snopes.com. Many see the label of "disputed" (as opposed to "outright false") being a laughable description of the problem and hardly any concrete solution.

The New System

However, as of August 28th Facebook's policy against fake news pages just got a whole lot meaner. The update, which went live in tandem with their announcement, is designed to begin fighting fake news through their first key area listed in their statement- targeting advertisement revenue. "False news is harmful to our community. It makes the world less informed and erodes trust." Seeking to do some real damage to pages that attempt to distribute fake news, Facebook sets their crosshairs on the wallets of troublesome advertisers. The update will target pages that seek to deliberately spread false news, preventing them from running advertisements via Facebook. The statement reads "if a Page repeatedly shares stories that have been marked as false by third-party fact-checkers, they will no longer to be able to buy ads on Facebook."

"Today’s update helps to disrupt the economic incentives and curb the spread of false news, which is another step towards building a more informed community on Facebook." Given the delays from last December, and the debatable effectiveness of the content review from their March update, it remains to be seen how this effective this new policy and update will be in slowing or turning the overwhelming tide of fake news stories.

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Social Media Marketing Tips

Published in Blog

Social media has changed the way we communicate with the world. It has also changed the way we shop and the way that we judge businesses. But when it comes to small businesses, many of them feel that social media marketing is a waste of time and just plain doesn't work. They get on Facebook or Twitter and constantly pitch their clients their sales pitch, and then wonder why there aren't any sales coming in. If you are a small business in the Seattle area, then you can take advantage of the same marketing tactics that work for local businesses in any other area around the country. 

The first thing you have to do is identify your target market. Once you have done that you need to figure out how best to connect with them. If you have a local restaurant, for example, you may want to join forums where people trade recipes. You can put a link to your business's website in your signature. Then you need to comment and provide useful, helpful information to the people in the forum so that you aren't seen as a spammer, but as a friendly helper. 

Your goal in all of social media marketing is to improve people's lives by providing useful, actionable information and suggesting your business as a way to help out whoever you are talking to. You have to remember that you must develop a relationship with your potential customers. It is relationships that win people over. After all, who would you rather take advice from? A trusted friend, or a salesman trying to make a commission off of you? I'm sure all of us would choose the former. 

One of the ways that you can avoid wasting time with the wrong social media campaign is making sure that you choose the right platform in the first place. If you have a more visual business, such as a hair salon for example, then Facebook may not be the best place to do your social media advertising. You might want to do Youtube videos instead and provide simple yet elegant hairstyles that can be created at home. You could do the videos showing step by step how to do the hairstyles and then use pinnable images on your company blog so that people can pin the image on Pinterest. 

One of the best ways for Seattle businesses to get customers in the door is to have online contests with small prizes and to offer discounts to get them to visit you. The contest could be trivia about your business, that way you would be killing two birds with one stone by educating your customers about your company while giving them something that is of value to them and will ensure their patronage in the future.

As you can see, there are many ways for you to engage with your audience on social media. The important thing to remember is that social media is a tool to build a relationship with potential customers, not just a platform for a sales pitch. If you remember this and choose the right platform for your particular business, then you will succeed.

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Amazon's Growth is Changing Seattle

Published in Blog

Amazon's Explosive Growth is Changing the Face of Seattle


If you are a Seattle resident, or anyone familiar with the city, you may take note of the recent changes in the city landscape and traffic, as Amazon's explosive growth and expansion is changing the face of the city. Due to the unprecedented growth of the company, and its move to place their corporate office campus in the city, you may see that many changes have taken place as the company has quickly bought up real estate to expand the campus to accommodate all of its newly hired employees.

New Construction Is The New Norm

As you can easily see, the tech boom has been noticeable all over town, with many startups moving to town, but by far, the landscape is dominated by Amazon, and all the changes they have made. One such change has been the construction of three large round Biospheres, featuring a geometric, see-through greenhouse-type appearance. You may also see several new skyscrapers being constructed in the same general area of town as the Biospheres.

New Employees Moving into Town at A Rapid Pace

There are over 30,000 employees of the company currently in the city, with new hires coming in all the time, and 10,000 projected more in the near future. This has increased
traffic, traffic wait time, and cost of living in the city and surrounding areas.


New Revenue Now Pouring Into The City's Economy

Due to the consistent tech boom split between several different large companies in the city, you may notice an influx of high-wage earners are now present in town, with the means themselves to purchases more expensive homes, cars, clothing, electronics, and goods and services for themselves and their families, which is another source of revenue consistently pumping into the local economy.


Competition For Housing Is Fierce

You may notice as a matter of fact, that a very visible by-product of Amazon's exploding growth in buying properties, is the exploding growth of the Seattle's residential property market due to the influx of new employees. You will see that employees have very high wages, and need a place to live, coupled with the fact that the city's housing inventory is very small and very competitive. This is driving housing prices way up, causing bidding wars, and seeing open houses packed with potential buyers desperate for a nice home to live in, relatively close to work. Scenes like this are now becoming the norm, with a housing inventory way too small to keep up with the demand. Likewise, available rental units are also difficult to come by, and rents are going sky-high in price.


Construction and Growth Will Continue for Years More

With all the commercial purchases Amazon has made for its expansion, and current construction going on, the completion date for all to be finished is in 2022. At that point, you will note that Amazon will own approximately 40 buildings in the city, with approximately 12 million square feet in total. This figure is said to be around 20% total of the office building space available in Seattle.

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All Things Marketing In One Box

Published in Blog

Seattle Advertising is a marketing digital service. The services include digital marketing, brand development, mobile advertising, video marketing, social advertising, visual design, copywriting, video production and SEO consulting. Seattle Advertising must know its clients from the inside out. 

DIGITAL MARKETING

The purpose of digital marketing is for the world to put a stamp of approval on its clients. The keywords are ranking and placement, using an algorithm code to pinpoint its client;s customers. Seattle Marketing's goal is to position the client and its customer's side by side. 

Essential, efficient marketing establishes a profile of the client's customers. Digital advertising is prepared for all web formats, including social media, such as Facebook.

Brand Development

Advertising products and services are not enough if your product or service does not stand out from the crowd of your competitors. Seattle Advertising will brand, humanize your business, giving it an identity, a personality and focus. People like a good story and branding symbolically tells that story through messaging.

Mobile Advertising

Mobile advertising seeks out your customer who is tech smart, enticing a tap to uncover the world of your business. Mobile Advertising positions your business in the most successful and widely used apps.

Web content stands out in mobile devices more significantly than on a desk top computer using a standard browser. The number of clicks speaks to the strength and relevancy of the ad space and the marketing strategy.

VIDEO MARKETING

Customers like to use all their senses when they search the internet to find information, sparking their interest. A video is the best way to optimize searching by linking words to videos telling your story through pictures placing your ad on Google's first page. 

The purpose of a video marketing campaign is to trumpet your website. Video welcomes your customer to enter your business by those who surf the web.

SOCIAL ADVERTIZING 

The first page of an internet search will bring up the social media sites with digital advertising. The purpose of social media is for people to have conversations. 

Social advertising promotes discussions, and along with branding, potential customers will become attracted to your business which will be placed on Facebook, Twitter, and Pinterest. 

All social media sites will tell a consistent story about your business. Seattle Advertising will continually update your story on all social media sites, creating more "likes" for your business and more traffic.

VISUAL DESIGN

Your potential customers will first see your business in a visual medium through your pictures, color schemes, the size of fonts and graphics. Your company will look fashionable and tasteful. 

Capturing your customer's eyes is as important as written content. Your brand will have an exciting, vital, uncontroversial and appropriate look of success. 

COPYWRITING

The words that Seattle Advertising use about your business speak for themselves and your brand by speaking to your customers. We talk to your customers through press releases, informative blog articles, print ads and social media, to encourage clicks. We use words about the expertise of your company as an authority in your area of excellence. 

VIDEO PRODUCTION

Our production team will create a documentary focusing on your business's staff and your facilities. The importance of a video production, as a tool of digital advertising, is to finely tune your business goals, in an entertaining and interesting way.

 

No matter what your business needs, Seattle Advertising has the experience and expertise to help you grow your business. 

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