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Is a Superbowl Ad what your business needs?

Published in Blog

People from all walks of life rely on advertising in order to promote their business. Whether this involves a small business or one that is not so small, advertising is a key component of finding success. As a direct result, many larger corporations attempt to advertise during major events like the Super Bowl. If that is the goal of a corporation, there are a number of things that need to be looked at in order to ensure that they are marketing their business in a well-rounded manner. These things involve digital marketing, branding and social media.

Digital Marketing
The days of advertising solely through business cards, print ads or even radio spots are over. That doesn't necessarily mean that these avenues of marketing are not so effective, but it does mean that in order for a business to realize its full potential, it is now necessary to focus on traditional as well as digital marketing. In other words, it is important to follow up any type of advertisement with something that relies on digital technology, such as placing a television ad during the Super Bowl and then refraining from telling the whole story during that ad. Some of the most effective commercials tell a story but leave off the ending, instead choosing to direct viewers to go to the company's website in order to see how the story ends. This effectively gives consumers an opportunity to buy a particular product or service because they are already on the website. It is one of the most effective forms of digital marketing out there

For a business to experience a high level of success in today's market, it is also imperative that whatever is being sold essentially forms its own brand. There are many ways for branding that can occur. It is most effective when a particular product or service is closely tied with a certain lifestyle. For instance, a business that is selling homemade soaps and lotions might choose to make their brand about being health conscious. They can also closely tie their brand to those individuals that care about the earth and keeping it clean. Therefore, they can market that product as a healthier and more environmentally friendly product than the stuff that is mass produced and placed on the shelves of many big box stores. This caters to a particular clientele, which is exactly what branding is supposed to do.

Social Media
Last but certainly not least, successful marketing utilizes social media in all its forms. Here is a potential scenario where a business could benefit from social media marketing. If that particular business has a Facebook page and regularly posts on that page, every single person that is linked to it will see those posts. Moreover, it is possible to get thousands upon thousands of people to see a post in a single day because of the way Facebook is designed. If that same business utilizes Pinterest to place photos of their finished products online and then links those photos back to their Facebook page or even their own website, it makes it easier for them to sell their products. It becomes even more relevant when the same business tweets about something they are doing associated with their product every day. It is most effective when their posts are educational and when they tweet about doing something positive within the community.

When all of these forms of marketing are used together, it is possible to take a business that is suffering from slow sales and turn it into something that is much more capable of experiencing a high level of success.


Significance of Social Media

Published in Blog

Just like the rest of the world, I am sure social media has had an impact on your life. Social media is an inexpensive tool that bring together technology and social interaction by utilizing words. People like you access social media via the world wide web, whether it be on a computer or mobile device. These social media sites include websites like Twitter, Facebook, YouTube, Instagram, and Snapchat.

Social media gives business owners a method of communicating with peers, customers, and potential customers. Customers get to see the personal side of you, your business, and your product, so they can feel like they have a connection with you and what you are selling. A social media presence is not just for small businesses. 

If you are under the impression that social media is made just for small business owners, that is just not true. Some very well-known businesses like Dunkin’ Donuts, Absolut Vodka, BMW, and even former president Barack Obama use social media sites to connect with their customers or people that want to follow them. If those businesses and a former business have social media accounts, then there definitely has to be something to it. Social media should have a significant role in how a business markets themselves and their products and/or services.

Social media is a great way for you to let your customers and potential customers learn about you and what products your business sells or what services you offer. Social media can do this by getting an identity to who you are and the products and services that you provide. Establishing relationships is another great thing that social media can be used for.

You can also establish relationships on social media websites with people that do not know what your business sells or what services your business offers or what your business is all about. Social media sites show who you really are, which is why you need to not only let your customers get to know your products and services, they also need to get to know you. Social media is a good way for you to associate with your peers that provide products and services that are similar to yours. You can also use social media to communicate with your customers and give them the interaction that they need from you. However, it is a good idea to establish a plan to use social media properly. 

When you are using social media, it is a good idea to have a plan to use social media properly. When making your marketing plan, you only need to make social media a part of it. It takes a long time for your customers to get to know you on social media so you also need to use other means of marketing. When you post on social media, be sure to be yourself and reflect your own personality. There is no right or wrong when it comes to your social media interaction with your followers, just do what feels right for you. You also need to be consistent. If you do not consistently post on your social media sites, it is best for you to back away and stop posting on them. Social media also lets you know how effective your marketing strategy is and how popular your brand is without you having to pay a lot to do so.

Social media has radically changed advertising. The most popular social media sites like Facebook and Twitter give you and your business a lot of exposure without you having to pay out a lot of money. They let you design custom advertisements based on what your target audience likes and wants so you can obtain maximum engagement and benefit. Social media also lets you measure the effectiveness of your marketing strategy. It will also let you determine how popular your business is. These sites also have social media analytical tools that help business owners like you make your marketing strategies better. They permit you to analyze your audience and change your marketing strategy to better cater to their needs and to what they want. 

If you follow these business strategies on social media websites, they will help you make your business a success on social media. If your business is successful on social media, it may take time, but you will see the significance of social media marketing when your profits go up significantly.


Twitter Automation

Published in Blog

Marketing automation is rarely spamming

If you use the internet today, you've undoubtedly seen spam on your profiles. Some Seattle business owners assume that because someone uses automation that what they're doing is spam. This is a big misconception and is completely untrue. Although sometimes what you're seeing is actually spam, other times it's a brilliant company leveraging new technology. Companies integrate marketing automation because it allows them to better their interaction with you! 

Big social media players support ethical automation

First, it's important to understand that with automation implementation comes a whole new set of rules and policies that companies must abide by. All the rules are very straightforward. Social media platforms like Facebook, Twitter, and more create the rules. The rules of automation are based on actual laws, and whatever else they feel like betters their community's user experience. Using marketing automation isn't going to put your accounts at risk unless you do it very poorly. Twitter's Sean Edgett recently said in
a US Senate hearing that, "Automation is not categorically prohibited on Twitter; in fact, it often serves a useful and important purpose." Facebook is also openly supporting the use of customer support chatbots for automating interaction on Facebook fan pages. 

Got a repetitive task? Build a robot

When you think about marketing automation, think about autonomously completing small tasks over and over again. These systematic approaches allow us to do things like schedule social media posts, automatically follow people who engage with our content, and much much more. At the root of every successful automation campaign, is a great product, service, or brand. Also, whether you're building automated customer support chatbots or using automated growth strategies to gain followers, you need exceptional content to keep your social accounts active. Although it sounds great, automation is not a good fit for all marketing plans. It takes a very well thought out support system plan and lots of outstanding content to be a good fit.

Need a vacation? Automation has you covered

Ethical automation is important because it enhances a profiles ability to interact with their audience. It ensures that even if you're away from social media for a few days your accounts can continue to assist your audience. This is especially good for your social media feed ranking. It also provides a solution for you to autonomously show your profile to new people. This, in turn, generates a bigger following. A bigger audience leads to more website views and purchases. 

If Automation is a good fit for your company be patient finding the right content management system.

Large amounts of companies use platforms like Hootsuite for scheduling days, weeks, or months’ worth of content posts. Content management systems also provide great data and analytics for your social accounts. They're great all in one user interfaces that allow you to manage all of your social media accounts simultaneously. What once took hours of time to manage can be automated. For people who have content or an array of questions customers typically ask, an automated system can easily support a turnkey solution. It will save you time, and money. No longer are the days of needing a human to sit on a Facebook fan page and answer questions all day. Just set up some software or integrate a content management app. Or hire someone to build a chatbot. After you do your posts and interactions will occur even when you sleep!


Changes in Digital Marketing

Published in Blog

It is important for any company that desires to grow and expand this decade, to always invest time and energy into developing effective marketing or advertisement methods. Not only is it important for your potential clients to have a knowledge of the service or product that your company offers, but it is also equally necessary to efficiently spread the word about your services.

Back in the day, advertising used to be done in a very different way, as people were accustomed to reading newspapers and seeing posters as they walked down the street. These days marketing and advertising has taken a digital turn and is largely controlled by an online presence. In this era, people get their information from the Internet, and spend a majority of their time both shopping and socializing on online sites. For corporations who want to be successful in their advertising methods, they must use their techniques to better facilitate these online consumers in receiving the information they need to know to purchase their product.

The best part about this type of advertisement is that it is much less limited then advertisement of the past. In the days of our parents, advertisements were first prepared and perfected over time. Advertisers had to spend all their precious seconds tweaking and prepping their final ad before its release. Once the advertisement was rehearsed and revised many times, it was published in a variety of media forms. However, these days, all the advertisements which companies create for the Internet are generally in real-time and can easily be tweaked, modified, or updated; as the company sees fit. Not only does this act is a more efficient and headache-free way of advertising, but it also saves companies time and while steering it away unnecessary efforts to republish their marketing and advertising efforts, repeatedly. This is an important part of 21st-century marketing that many do not realize or consider when preparing for an intensive and detailed plan of action for their advertising and marketing departments. Companies are now able to organically develop their marketing techniques as they get more and more responses from online consumers.

There are downfalls to the digital era of marketing that we currently face. The main con to this generations advertising is that often individuals are already overly bombarded with ads whenever they access the Internet. Whether they are checking their Facebook or updating their blog accounts, most people can't surf the web for more than a few minutes without being exposed to a diverse range of advertisements. Because of this, companies must put more effort into developing content for their ads, that is not only gripping and shocking in nature, but also quickly catches people's eye. Utilizing the eye-catching aesthetic nature of an advertisement is important to catch the attention of the internet browser. If a company can master this process, they will be a sure success in the age of digital and Internet marketing.

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