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Fraternities Partnerning with Tinder and Bumble

Published in Blog

University Students Must Register with the Dating Apps To Gain Entrance to Parties

It seems that mobile apps today will do just about anything to reach the coveted 18-24 demographic. It is being reported that popular dating apps Tinder and Bumble are forming odd partnerships with college fraternities, in which they are providing cash as well as merchandise and the sponsorship of parties in exchange for the fraternities requiring that their party guests sign up for one of the apps.

According to the report, each fraternity must sign up for either Tinder or Bumble, as the contracts require exclusivity. The fraternities afterward receive cash for each new user they sign up, in addition to getting branded gear for the parties as well as help covering the costs of them.

At the moment, is not exactly clear just how widespread these contractual relationships are, as both apps refused to divulge this information. But so far these relationships have been confirmed to exist at some very big schools, including the following:

   -University of Texas at Austin
   -Oklahoma University
   -Tulane University
   -Northwestern University

Once a fraternity signs a deal with either Tinder or Bumble, they hold parties that require app membership. So, for example, if a Tinder fraternity holds a party, all guests upon entering the door will be asked if they have posted a profile on Tinder U, which is the college version of the app. If they do have a profile, they gain entrance to the party. If they do not a profile, though, they are required to scan a QR code with their phones and post a profile on the spot if they want to gain entrance to the party. Attendees must post profiles even if they are in a long-term relationship or are not interested in dating.

Some parents are understandably wary of the partnerships. Joell McNew, who is the president of a community safety organization at the University of Texas called Safehorns, says that parents are interested in knowing the full extent of the relationships between the apps and the fraternities, which is another thing that the apps are right now refusing to disclose. She calls it an awareness issue.

One thing, though, is certain: the partnerships make plenty of sense for apps like Tinder and Bumble, who are trying to acquire young users that will continuing to use the apps after they graduate college and get both good jobs and disposable income. However, the benefit is less clear for fraternities, apart from some very short-term financial gain. They have long been struggling with poor reputations, especially with the opposite sex, and it is difficult to see how associating themselves with hook-up apps like Tinder and Bumble will improve this.

One female reporter covering the story went so far as to lament the passing of what she termed "simpler times," when women like her only had to put up with a few hours of inappropriate gazes when attending a fraternity party in the past, while now they have to put themselves on display in front of the whole world.
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Second Phone Number App

Published in Blog

A smartphone is likely one of your most prized possessions. However, having only one phone number can cause problems.

That's why you should consider adding a secondary phone number. Adding a second phone number allows you to protect your personal number. You may be able to get another number from your service provider. However, the most popular method of acquiring another phone number is through downloading a second phone number app. With that being said, here is a look at the top secondary phone number apps currently on the market.


Burner was originally created to help people receive a temporary number. However, users are now able to receive a permanent number. Burner offers users two packages. The shorter package gives you 2 weeks with limited talk, time, and text messages. The longer plan allows you to keep the secondary number for as long as you need. A three line plan is also available.

Free Tone

Free Tone gives you access to unlimited free calls and texts to numbers in the United States and Canada with no hidden fees. Free Tone uses VoIP technology.


Nextiva is available on any internet connected device. The Nextiva app allows you to make phone calls, group calls, and group chats. Screen sharing and video conferencing is also available through the app. Nextiva also has an SMS feature that allows you to send texts through a corporate number.


CoverMe provides you with end to end encryption to make calls and send texts. The app also has a private storage feature that allows you to store photos and videos.


LineUp provides you with calling, texting, and photo messaging services. LineUp also provides vanity numbers for your business.


iPlum allows you to make calls both domestically and abroad. The app is compatible with over 20 languages around the World. When you use iPlum, you can only purchase the credits that you need for your second number. iPlum includes a caller ID and call forwarding.


Swytch gives you work mobile numbers instead of an actual phone. That way, you don't have to change your SIM card, personal handset or network operator.


Telos gives you a US phone number along with an international number that you can use to communicate in multiple countries around the World. Telos has auto reply messaging and blocking features.

Ding Tone

Ding Tone gives you a free number in the United States that you can use to make calls or texts to any mobile device around the World. Ding Tone uses its VoIP network to make sure that your calls are encrypted in high definition. Ding Tone is available in the US, Canada, Belgium, and The United Kingdom.


Talkatone gives you a free US or Canadian phone number. You'll also receive free inbound international calls.


Flyp gives you access to multiple numbers. Each line includes unlimited calls and text messages, along with a custom voicemail for each number.

Google Voice

To use Google Voice, open a Google account and you'll receive a new phone number. The calls can be routed to your mobile phone, home, and computer. Google Voice also converts your voicemail messages to text.

Virtual Phone

Virtual Phone allows you to receive calls from any phone number. You'll have access to the geographical location, time zone, and other caller information. Virtual Phone also includes interactive voice menus, unique greetings, and advanced business call management.


Hushed is available in over 30 countries around the World. Any texts or calls to other Hushed app users are free of charge.

What is the " Storm Area 51 Raid" all about?

Published in Blog

Storm Area 51. It's lightly guarded and it can't handle a mass of people. Let's go and see them aliens.

In terms of reach, it's a meme that has digital marketing professionals salivating. With over 2 million people checking in for the September 20th event, it's gone far beyond the initial joke and taken a life of its own. There are apparently a million people out there who love the idea of storming a secretive government facility to see what's inside, and the internet has come alive with people looking to take advantage of the phenomenon.

Like so many other things, this particular bit of digital wackiness started off as a joke. By this point in time, the secret of what's at - or at least, what's not at - Area 51 is actually pretty well known. The Nevada base has, at least officially, been home to some of the Air Force's most secretive technology tests. More importantly, it has been long since confirmed that while there are some interesting things going on at the base, there definitely aren't any aliens present.

It's beyond certain that the meme was started by a few people who were looking for a few laughs, but it's actually managed to show just how far you can get with some creative digital advertising and a bit of word-of-mouth digital marketing. The huge number of people who are signed up are largely doing so to become part of the meme, but there are doubtlessly some who do take the whole thing seriously.

For most, though, this phenomenon has become a way to have fun. The thousands of memes that have been spawned from the original post are there own form of digital advertising, spawning more parodies of the original event and driving even more people towards the Facebook sign-up page. There are even dedicated people who spend time talking about what might actually happen if even a small percentage of those who signed up actually do decide to take a drive out to the desert in Nevada.

As you might expect, there are certainly a number of businesses and websites that are taking advantage of the whole situation. You can pick up plenty of Area 51 raid merchandise across the web, find menus for your Area 51 raid party, and even find groups of like-minded people who are looking to make connections at the event. It's a joke to be sure, but one that's taken on a life of its own. It's become so big that Li'l Nas X (yes, he of Old Town Road fame) is willing to go out and perform if the event actually happens.

It seems like the only places that aren't really prepared for the 'raid' are those areas that are closet to the event itself. A sudden influx of millions of people would be disastrous, as the area surrounding Area 51 isn't exactly booming with the types of services that you would need to support millions of visitors. There are actually significant worries about the safety of those who do choose to take the meme seriously and see it through to its logical conclusion.

At the moment, the event is just a fantasy, one that still has over a month left to fizzle out. For the time being, though, it's very easy to see this event as a triumph of marketing even if the initial push was nothing more than a joke. The power of the internet to bring people together is quite real, even if the end goal in this case isn't very realistic in and of itself.

Is Social Media Actually GOOD for your mental health?

Published in Blog

Scientist believe life events and social changes NOT technology is to blame for mental distress. A new study suggest social media may actually benefit and improve our well-being.

New York Post

This article examined a recent study from Michigan State University Professor Keith Hampton. Hampton tracked more than 13,000 students from 2015-2016. These results ran contrary to popular wisdom, noting that social media users are 63% less likely to undergo "serious psychological stress" within a one-year period. Interestingly enough, the percentage further fell when the person being surveyed that family members who used social media and had positive mental health.

In the article, Professor Hampton stated that he felt that other studies did not "isolate new tech from youth," and didn't take into account other societal changes, such as the stresses of the global economy and continued breakdown of the nuclear family unit. As a result, increases in levels of mental illness, which had previously been attributed to mental illness, should actually have been attributed to a variety of other factors - and not social media.


This article further expanded upon Hampton's study, noting its same broad conclusions. It went further, however, and examined three additional findings. First, it noted that an individual who uses any social networking site is 1.63 times less likely to experience psychological distress. Second, it noted that the level, frequency and degree of stress altered, depending on what technology an individual used, and how frequently they used it. Last, it went further into the finding about the impact which social networking and family members can have on mental health, discussing that changes to the mental health of a family member are more likely to affect the mental health of another family member if both are on the same social networking platform.

The Economic Times

In reviewing the Hampton study, this article went further into contrasting why Hampton believed his study showed contrary results to others which have connected social media use to depression. This article reviews Hampton's discussion of other studies, noting that the other studies specifically examined teenagers and social media - while his study examined 13,000 adults of all age ranges. As such, connection between teenagers and social media could have been attributable to outside factors and life stages.

This study also reviewed the overall findings which have been noted above: The decreased depression rates among social media users, and the further decreased rates among social media users who connected with their family via social networking.

Decan Herald

This study incorporated identical information and quotes as noted in the three articles above. It quoted Hampton as discussing the fallacy of attributing depression in teenagers to social media and noted that users of social media were 63% less likely to be depressed over a one-year period. Furthermore, it discussed the connection between family members and social media users, noting that the mental health of one could affect another if both family members were on the same social network.

This article did not offer any additional information which the above three did not.

Study Finds

This website is one which summarizes research articles; as such, it offered a different take on the Hampton study. It expanded further upon the various publicity struggles which Facebook has undergone in the past two decades, discussing it's Cambridge Analytica data privacy scandal and Mark Zuckerberg's widely panned Congressional hearing. It also noted the mental health struggles which have been attributed to Facebook.

From there, it noted the contrary findings of Hampton's study compared to other studies which discussed the relationship between social networking and mental health, and his attribution of those findings to the fact that they focused on teenagers, not adults. Once again, the article discussed the connections between social media use and having family members, who had strong mental health, using the same social network.



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