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AR ads Coming to Facebook

Published in Blog

Facebook Moves Forward the Digital Advertising Model with Augmented Reality

Facebook is one of the online platforms that is always working to improve their digital advertising channels. Being an ad pioneer in social media advertising for targeted audiences, Facebook is now exploring a new era of advertisement using Augmented Reality. However, what is Augmented Reality? And, how is it going to affect your Facebook feed? Let us dive into these details and how it can be a great tool for you!

What is Augmented Reality or AR?

AR is a combination of the real world with the virtual world through a virtual display. AR enriches your visual experience online giving you the opportunity to see, feel and explore through virtual reality. AR allows you to browse through catalogs while seeing products with 3D technology. Hence, as a user, you’ll be able to do things such as trying on accessories, games, and much more, before purchasing them.

AR typically requires a video camera, a screen, and a pre-installed software to work. It is becoming more and more popular with different Apps, such as Snapchat and Instagram, and now Facebook is taking this technology to take digital advertisement to the next level.

If you enjoy using filters for your videos, you are already enjoying Augmented Reality. You’ll then enjoy the new way Facebook is bringing advertisement for you.

How is Facebook using Augmented Reality for advertisement?

Since its inception, Facebook has changed the way companies reach their wanted audiences online through customization. Thanks to Augmented Reality, you will now be able to try products to also make an informed decision customized to your needs.

Although this technology is still in a test phase, a few companies have been granted access to this type of advertisement. One of them is Michael Kors. If you run into one of their ads, you’ll be able to try on Michael Kors sunglasses and decide from the comfort of your location your favorite pair of shades. Purchasing and receiving these items at home will be easier and more convenient than ever.

Undecided about the perfect lipstick for your outfit? A few makeup companies are also now using this technology. You’ll encounter ads from Sephora and Bobbi Brown, among others, to try on the perfect shade of red for next Saturday night. You can try as many colors as you wish and make your selection without a salesperson following you around.

Facebook changed and continues to change the way digital advertising works. It is constantly evolving and adding new tools to make your purchase experience more pleasant and opportune. With more tools coming our way, such as shopping in Instagram, and new Video Creation kits that will allow advertisers to incorporate images into templates for video ads.

Augmented Reality is planned to be in full effect by the time you have to do your holiday shopping this year. Whether you are an advertiser or a user, these are some exciting tools to learn and enjoy as we approach the holiday season.

AR ad on Facebook


Google Re-Brands and Reloads

Published in Blog

Google Reloaded: A Re-Branding of Popular Google Products to Justify The Societal Move To Mobile Devices

The Move to Mobile

Technology seems to surpass itself at alarming rates. In what seems like one moment the best available computer system on the market turns into an outdated dinosaur the next moment. This encompasses the entire technological world, from gaming systems to cellular devices, desktop PC's to tablets. Developers and Tech gurus spend their work days in a continuous state of catch-up, working to keep user’s personal data safe and develop the newest applications cohesively, avoiding the sacrifice of one for the other.

Everyone Knows Google

The name Google has become a definable term even by dictionary standards. It has become a common household term and is used even by educators. This doesn't only mean the multi-billion-dollar company, inclusively it carries a responsibility to the millions (if not billions) of users that depend on Google's wide spectrum of products and services.

Google Adapts to The Changing Web

Google is aware of the changing world of internet space as well. As the technology of mobile devices improve, the user base increases. In fact, more people use mobile devices than desktops. Most of us can relate to the fact that unless you have duties that need a computer specifically, you are likely browsing and participating in social media on your phone or tablet. Google is changing the way that Ads are used in digital marketing spaces, due to the downturn of desktop PC usage.

Changing the Face of Ad Marketing

Compensating for this new era of the former digital division, Google LLC. has re-branded digital advertising into 3 categories, changing the names of the formerly known digital marketing techniques, and 'revamped' its ad space in this area that earns Google a ton of revenue.

Meet the Trio

The advertising products and services offered by Google are now branded under three titles. The first is now called Google Ads, which was formerly titled AdWords uses a bidding system where advertisers compete for keywords, and once they are clicked by users, the price they bid for the purchased keywords is what they pay Google for each click. The function of this product really isn't changing on a measurable scale, rather how the digital advertising is reaching users. Google developers wanted to make the most out of how the ads worked with mobile devices and simplify the experience.

Target and Track

The second category will merge both DoubleClick Digital Marketing and Google Analytics into the new, re-branded version the company calls Google Marketing Platform. This combination of services targets directed ads based on online activity, allows advertisers to publish ads on their websites, and is an advertiser-controlled marketing platform that allows specified time frames and other options. This is combined with tracking data about a website's traffic and what the visitor is clicking.

Controlling Your Space

The third and final platform, Google Ad Manager will be combining all of Google's publishing tools into this one brand. The basic function Ad Manager allows a website publisher to control their own ads, selling digital ad space to advertisers directly for publishing on their own site. For example, if you have a Blog and pay for space from Google, you can sell a spot on your page to a retailer in your city or whomever you like. Depending on your regular traffic and other variables determines the price advertisers are willing to pay for such a spot.

Charge More, More, More

With these changes however, Google will increase the cost of its services, likely the increase was planned anyway. This change gave the users something in return for the inflating rates.


How is Blockchain Technology Valuable?

Published in Blog

A professor of mine once said; "A piece of Art is worth however much someone else is willing to pay for it." In a sense, the blockchain model maximizes such a transaction. Advertising works in much the same way. Who decides how much a product is worth, and how do you increase the visibility and availability of your product and/or service without getting fleeced? These are all age-old questions that have plagued the marketing world for time out of mind.

Digital advertising is everywhere. Chances are, at some point today, you might have to wait for an ad pop-up to show itself before reading on. Or perhaps there are several ads flanking an article as you are trying to read it; or maybe several obnoxious links are dotting the whole page exhibiting annoying behavior. Do you know who or what those links are from and for? Could they be ploys or tricks? If they are genuine advertisements from very hard working, decent people with great products, how would you ever know if you simply dismiss the link as a trick to get your personal information?

Some of the tactics used by shifty companies include counting the clicks. When a client sees huge numbers of "clicks" on a certain link, it looks good right? Well, the click itself can simply be a user clicking the close button or the "No thanks" button or any other link on the ad, without ever reading the content. This has led to quality content itself becoming more important that just getting massive amounts of "Clicks" without any return on the advertising investment. It's difficult not to see this if you're in the business, or if it's your money paying for the ad.

Blockchain Technology; what is it?

You don't need to know how your automatic transmission works to put your car in drive and get to where you are going. The same is true for Blockchain technology which is, in a nutshell, a software program. A digital set of protocols specifically designed to record data in a logical timestamped fashion that cannot be tampered with or changed arbitrarily without the consent of pretty much everyone involved in the chain. The technology itself is not new, and if you're interested in some details as to its origin, click here.

The basic idea behind the blockchain solution is trust, combined with flexibility in implementation. It's called a digital ledger which can keep track of every detail of a transaction in any form, allowing all involved to see all the data. It's a perfect fit for digital marketing too. You can see where this is going, can't you? It's eliminating the quintessential "Middle Man" and allowing for full transparency; which in turn reduces the overall cost for digital advertising. It follows that higher quality content can be fashioned and included in the valuable ad space.

It may seem brilliant and extraordinary from certain perspectives, however, for all intents and purposes, it is a natural evolution in cyberspace. It almost seems like it was certain to spawn due to the circumstances which gave rise to it. Whatever the case, Digital Marketing has taken a quantum leap and the best is yet to come.


Facebook Cracks Down on Bad Businesses

Published in Blog

The social media titan known as Facebook, has recently announced their plans to release new tools geared towards cracking down on bad businesses that advertise on the popular social media platform. Facebook users can now leave reviews about the service and products they received from a business advertised on Facebook. After purchasing a product or service, the customer can rate their experience and include detailed feedback of the business and their experience. These reviews help administrators crack down on offending businesses and keep them from advertising anymore. 

As Facebook is the biggest social media platform in the world, tools that lets people report bad businesses will be used globally. Bad shopping experiences are nothing but headaches and stress for consumers. It's important to try to get rid of bad businesses so that everyone can have an enjoyable experience. When purchases take too long to be delivered, come damaged, or in a quality worse than that described, it costs the consumer both time and money. When someone sees an ad on Facebook and decides to make a purchase, it appears Facebook promotes cheap, unreliable products and business and it leaves Facebook users with a bad taste in their mouths for making future purchases from the Facebook platform all together. 

Facebook admins have taken note that consumers are complaining frequently that some of the businesses advertising on Facebook give incorrect shipping dates and misrepresents products. Therefore, users can now leave feedback for their viewed ads. These reviews prompt a quick survey where Facebook users have the option to rate the ads they just gave their feedback too. These reviews and surveys give business advertisers the chance to improve their product and services before further action, such as ad reduction, is taken on the business.

Facebook also gives poignant suggestions on how the businesses can improve, such as being more transparent and have better shipping and delivery turn-around, and easy ability to return the items. Facebook believes that these feedback and survey tools will give people confidence in the businesses they use and will hold online businesses accountable for customer service and product quality assurance. Most of the businesses that promote on the social media platform want to improve their reputation, as quality assurance and good products are what keep their business growing. These tools give businesses the nudge in the right direction to keep and maintain their customers as their first and foremost priority. 

There are some businesses that try to take advantage of their customers on purpose. Facebook has zero tolerance for scams and is does everything they can to get rid of scammers that are intentionally misleading their customers. Facebook has taken several steps to clean up fake news and get rid of scammers using their platform to prey on victims, as well as protecting personal data that people must share on the site.

Facebook is doing everything they can to help businesses do better, get rid of scammers, and keep users safe and happy!

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