Written by Jorge Tenorio
Advertising Black Friday deals and doorbusters is a major part of how a company becomes profitable near the end fo the year. Black Friday and Cyber Monday have become some of the biggest shopping days of the year, and most companies will do much of their business on these two days.
They tend to make money all the way through the Black Friday weekend because they will start early and go all the way through Cyber Monday. Your advertisements must be built in a way that they appeal to everyone who wants to get a good deal.
You would do well to create daily deals for your company that change from Friday to Saturday and into the weekend. Your Black Friday deals could be different from Cyber Monday, and you could have a different promotion for each day of the weekend. The idea is to get people to come back to the store or site more than once, and daily promotions will achieve your goal.
This Is The Day For Steep Discounts
You have likely avoided many steep markdowns during the year because you do not want to lose any money on your products. Black Friday and beyond is the time to offer steep discounts to all your customers. You can move out a lot of merchandise that you need to sell before you bring in more Christmas merchandise, and you can finally markdown items that have been in the store for some time. Do not be afraid to offer steep discounts, and make certain that you have made those discounts look as appealing as possible.
How Do You Create A Discount That Sounds Good?
There are many people who will find that they can get a nice discount on a product that they thought would never come. However, you must make the discounts stand out. Do not be afraid to offer a 47% discounts on something that customers know you are serious. Use your marketing plan to rhyme your discounts with the mottos of the company, and you might prefer to use the marketing to show all the prices that results from your big discounts.
Where Do You Advertise?
You must advertise in as many places as you possibly can. Your advertising plan will have you posting ads online, posting on social media, and running radio ads in the community. This is the perfect time of year to post as much advertising as you can, and you must continue to post advertising all the way through the season. Your company will benefit because you have more people seeing your ads, and you will notice that people start to relate your company with the ads and deals you have offered. You should have your advertisements posted by a professional marketer who knows how to find these locations for marketing. They do most of the work, and they will show you where the ads have been posted so that you know what your company is doing during this season.
Who Are You Competitors?
You must know who your competitors are and what they are doing. You can make your company a must more powerful force in the Black Friday market if you are marketing above and beyond what your competitors are doing. These companies are doing a lot to get some customers to come to their side, and you need to be sure that you have used their tactics better than they have. A marketer who does this every day can show you how this works, and they will explain to you what they would do in your position. The marketer can research other ads that have been created, and they will start to deploy new ads for your company.
Special contests for your customers must be posted for them so that they can participate when they want to buy something that is specific to them. You could release contests for your most popular items, and you might even want to start a contest that has a major prize that is given out over the course of that weekend. Someone who wants to do this needs to remember that they can easily pick a prize, start the contest, and encourage people to join the contest before the weekend starts.
Interact With Customers
You need to interact with your customers on your blog of social media. They will want to talk to you about the products they plan to buy over the Black Friday weekend, and you might find that your customers are intrigued by something specific that you need to sell them if you want them to be happy. Anyone who is trying to make the right choices for their company will find that talking to customers is helpful. Social media allows you to get answers from the company right there, and it helps you make the right choices for this weekend.
Advertise In Advance
You must start advertising in advance of the Black Friday weekend. You cannot surprise everyone with your sales. You need people to know that they can plan to come to your business to shop, and they need to have a plan for shopping with just your company. Some people do this every year, and you want to get on their schedule so that they will come shop with you.
You can start advertising at any time for the Black Friday weekend, and you will discover that the weekend is really the only time for you to give the big discounts that you have been avoiding for the rest of the year. There are many people who will want to use the advertising for Black Friday to get their company into the black for the year, and you can put up doorbusters. That will be so cheap they will sell out in just a couple hours. Someone who plans to start a sale needs to advertise so that their customers know to show up.