Written by Kate
The decision to do an advertising campaign can be a pivotal point for a business. Now that you have that out of the way, the next big question is should you go with a digital campaign or a print campaign?
Many of you are probably wondering why we would even ask that question because it seems obvious that digital is the way to go. With digital you can reach more people for less money. On one hand, you are very correct in this assumption. However, there is another angle we must examine.
Lately the word around town is that “print media is dying.” This is true in the sense that it is no longer consumed in the same ways. However, it is still consumed and there is an audience for it. When considering print media campaigns, you may be thinking about an ad in the newspaper or a magazine. Traditional print ads can get pretty costly and run anywhere from $500 to $300,000. However printing flyers or getting into a local paper that gets delivered to everyone’s house is significantly cheaper.
Yes, in today’s day and age, there is an ability to quickly advertise online using social media and other online tools. You are able to choose your spending, choose your audience, and track certain things. These are all great and are incredibly helpful in reaching your marketing goals. If you have a plan utilizing many platforms, there is a lot that you are able to do.
The one caveat with digital advertising is the group of people you are missing. If you are targeting only online users on social platforms and nothing else, you are missing a large group of people that have never opened a Facebook account, or log on once a month. These people do live somewhere that receives mail…
If you see where we are going with this, you understand the need for variety in your advertising campaigns. There is no benefit in going to extremes and choosing one or the other.
As with many other things in life, balance is necessary. There are any directions to consider when thinking about an advertising campaign. To achieve the best outcomes, it is important to blend both digital and print. If your business is looking to start a campaign, Seattle Advertising will happily guide you through it.