Written by Audie
People from all walks of life rely on advertising in order to promote their business. Whether this involves a small business or one that is not so small, advertising is a key component of finding success. As a direct result, many larger corporations attempt to advertise during major events like the Super Bowl. If that is the goal of a corporation, there are a number of things that need to be looked at in order to ensure that they are marketing their business in a well-rounded manner. These things involve digital marketing, branding and social media.
The days of advertising solely through business cards, print ads or even radio spots are over. That doesn't necessarily mean that these avenues of marketing are not so effective, but it does mean that in order for a business to realize its full potential, it is now necessary to focus on traditional as well as digital marketing. In other words, it is important to follow up any type of advertisement with something that relies on digital technology, such as placing a television ad during the Super Bowl and then refraining from telling the whole story during that ad. Some of the most effective commercials tell a story but leave off the ending, instead choosing to direct viewers to go to the company's website in order to see how the story ends. This effectively gives consumers an opportunity to buy a particular product or service because they are already on the website. It is one of the most effective forms of digital marketing out there
For a business to experience a high level of success in today's market, it is also imperative that whatever is being sold essentially forms its own brand. There are many ways for branding that can occur. It is most effective when a particular product or service is closely tied with a certain lifestyle. For instance, a business that is selling homemade soaps and lotions might choose to make their brand about being health conscious. They can also closely tie their brand to those individuals that care about the earth and keeping it clean. Therefore, they can market that product as a healthier and more environmentally friendly product than the stuff that is mass produced and placed on the shelves of many big box stores. This caters to a particular clientele, which is exactly what branding is supposed to do.
Last but certainly not least, successful marketing utilizes social media in all its forms. Here is a potential scenario where a business could benefit from social media marketing. If that particular business has a Facebook page and regularly posts on that page, every single person that is linked to it will see those posts. Moreover, it is possible to get thousands upon thousands of people to see a post in a single day because of the way Facebook is designed. If that same business utilizes Pinterest to place photos of their finished products online and then links those photos back to their Facebook page or even their own website, it makes it easier for them to sell their products. It becomes even more relevant when the same business tweets about something they are doing associated with their product every day. It is most effective when their posts are educational and when they tweet about doing something positive within the community.
When all of these forms of marketing are used together, it is possible to take a business that is suffering from slow sales and turn it into something that is much more capable of experiencing a high level of success.