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Changes in Digital Marketing

Audie Written by 

It is important for any company that desires to grow and expand this decade, to always invest time and energy into developing effective marketing or advertisement methods. Not only is it important for your potential clients to have a knowledge of the service or product that your company offers, but it is also equally necessary to efficiently spread the word about your services.

Back in the day, advertising used to be done in a very different way, as people were accustomed to reading newspapers and seeing posters as they walked down the street. These days marketing and advertising has taken a digital turn and is largely controlled by an online presence. In this era, people get their information from the Internet, and spend a majority of their time both shopping and socializing on online sites. For corporations who want to be successful in their advertising methods, they must use their techniques to better facilitate these online consumers in receiving the information they need to know to purchase their product.

The best part about this type of advertisement is that it is much less limited then advertisement of the past. In the days of our parents, advertisements were first prepared and perfected over time. Advertisers had to spend all their precious seconds tweaking and prepping their final ad before its release. Once the advertisement was rehearsed and revised many times, it was published in a variety of media forms. However, these days, all the advertisements which companies create for the Internet are generally in real-time and can easily be tweaked, modified, or updated; as the company sees fit. Not only does this act is a more efficient and headache-free way of advertising, but it also saves companies time and while steering it away unnecessary efforts to republish their marketing and advertising efforts, repeatedly. This is an important part of 21st-century marketing that many do not realize or consider when preparing for an intensive and detailed plan of action for their advertising and marketing departments. Companies are now able to organically develop their marketing techniques as they get more and more responses from online consumers.


There are downfalls to the digital era of marketing that we currently face. The main con to this generations advertising is that often individuals are already overly bombarded with ads whenever they access the Internet. Whether they are checking their Facebook or updating their blog accounts, most people can't surf the web for more than a few minutes without being exposed to a diverse range of advertisements. Because of this, companies must put more effort into developing content for their ads, that is not only gripping and shocking in nature, but also quickly catches people's eye. Utilizing the eye-catching aesthetic nature of an advertisement is important to catch the attention of the internet browser. If a company can master this process, they will be a sure success in the age of digital and Internet marketing.

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