Written by Audie
Social media has changed the way we communicate with the world. It has also changed the way we shop and the way that we judge businesses. But when it comes to small businesses, many of them feel that social media marketing is a waste of time and just plain doesn't work. They get on Facebook or Twitter and constantly pitch their clients their sales pitch, and then wonder why there aren't any sales coming in. If you are a small business in the Seattle area, then you can take advantage of the same marketing tactics that work for local businesses in any other area around the country.
The first thing you have to do is identify your target market. Once you have done that you need to figure out how best to connect with them. If you have a local restaurant, for example, you may want to join forums where people trade recipes. You can put a link to your business's website in your signature. Then you need to comment and provide useful, helpful information to the people in the forum so that you aren't seen as a spammer, but as a friendly helper.
Your goal in all of social media marketing is to improve people's lives by providing useful, actionable information and suggesting your business as a way to help out whoever you are talking to. You have to remember that you must develop a relationship with your potential customers. It is relationships that win people over. After all, who would you rather take advice from? A trusted friend, or a salesman trying to make a commission off of you? I'm sure all of us would choose the former.
One of the ways that you can avoid wasting time with the wrong social media campaign is making sure that you choose the right platform in the first place. If you have a more visual business, such as a hair salon for example, then Facebook may not be the best place to do your social media advertising. You might want to do Youtube videos instead and provide simple yet elegant hairstyles that can be created at home. You could do the videos showing step by step how to do the hairstyles and then use pinnable images on your company blog so that people can pin the image on Pinterest.
One of the best ways for Seattle businesses to get customers in the door is to have online contests with small prizes and to offer discounts to get them to visit you. The contest could be trivia about your business, that way you would be killing two birds with one stone by educating your customers about your company while giving them something that is of value to them and will ensure their patronage in the future.
As you can see, there are many ways for you to engage with your audience on social media. The important thing to remember is that social media is a tool to build a relationship with potential customers, not just a platform for a sales pitch. If you remember this and choose the right platform for your particular business, then you will succeed.