Written by Audie
With Facebook having millions of users, it has become an essential tool in the world of digital marketing. Using a tool such as Facebook allows you to spotlight and create a strong presence for your brand.
Regardless of being an established brand, having a successful digital marketing campaign can be an overwhelming experience. No matter what, though it shouldn't have to break your budget. With so many tips available, you can easily create the necessary exposure for your brand. Believe it or not, some of the world's biggest brand names also use these available tips.
So if you are ready to get your brand spotlighted on Facebook, then following our tips for your Facebook business is the best way to start.
Create An Available Vanity URL
The first thing you need to do is check the availability of a Vanity URL you wish to use on Facebook. If it is, then make sure that it will be remembered easily.
Using a tool such as Name Vine will eliminate a lot of time required to check the availability of your URL.
Purchase Available Ads
Facebook offers a multitude of digital advertising to take advantage of. Not only is it cost-effective, but your brand's visibility throughout Facebook will also be increased. This huge amount of exposure will not come at a huge price either. By using only a small monthly budget of $50, you will instantly see your business start to make waves.
Another way to take advantage of Facebook's digital advertising is to incorporate their Sponsored Stories into your advertising. It has been shown that this strategy has the ability to generate more than 46% of clicks, provide a click cost lower than 20%, and a lower fan cost below 18%.
Whether your social media budget is big or small, the size of your budget doesn't matter for you to be able to launch some Facebook applications.
Obtaining the services of Pagemodo and North Social will easily provide the perfect application for your business needs. What's great about these services is that they also provide free applications for use on social media platforms. Although the app you use won't be customized, you can still manage both your website's visuals and content.
Incorporate Social Plugins
Whether you are a brand new company trying to make its brand known or a world conglomerate, it is a good idea to incorporate social plugins. Not only are they free, but they can be an advantageous method to add to your digital marketing.
Know Exactly What Type Of Content To Share And When To Share It
Knowing what your fans are interested in is pretty important to know. So when you find that out, you will be able to post it and give your fans what they really want. A great third-party tool called Edgerank Checker can easily check this for you.
Not only does this app save you precious time, but it can also be a determining factor for:
Determining the number of times that updates are needed
The use of keywords that are both engaging and popular
Using the best media for your audience type
Figuring out which day will be more effective for your content