Written by Julian
Millennials are the adults of tomorrow, and they differ from their former generations in almost every way possible. As a company, you want to target different generations, and this must happen in a different way per generation. Millennials are as you might expect the easiest targeted through digital marketing. But you do need to know how to do this effectively, which is why we’ll be walking you through a guide of digital marketing to millennials.
Why do millennials matter?
The first thing to mention is that millennials are 25% of the US population, which would be enough reason to make them matter to you as a business. And they can’t be targeted by just traditional advertising, since they differ from the baby-boomers in so many ways. These people are putting off making big life decisions, like marriage, starting a family and buying a house. On top of that they make more use of technology and internet than anyone generation. They shop online and follow brands via Social Media, which are things that you should play with when you want to market towards them.
How to target millennials with digital marketing.
Practice digital authenticity
If there is one thing that millennials love, then it is authentic brands. You should show your authenticity through all social media platforms: Twitter, Facebook, Instagram and so on. Being Authentic means being open and honest as well as trying to connect to your customers on a more personal level. So, you can be free about sharing your beliefs and sharing the things that you love
This also means that you shouldn’t hide behind the name of your company, you should show yourself. Millennials aren’t looking to follow companies; they want to follow real people. Therefore, it is okay to show who you are, like connecting with them through snapchat as you show your everyday life. You must try to become their friend isn’t of just throwing them over with campaigns
Still use data
Now becoming more organic doesn’t mean that you should throw all data out of the door, it can still be extremely helpful when marketing for millennials. Using good services, like google analytics, can show you where to focus your attention. Such a service can show you that most of your traffic is being generated through Instagram and only very little through twitter, this kind of information will tell you where to focus your attention on the most where pursuing digital marketing.
Reach out to them on their platforms
Millennials won’t go and search for your website, you need to come to them. So, it’s important to be active on social media platforms regularly and to reach out to them. Millennials aren’t looking for brands to follow, you need to do the work and build a presence and a strategy to target millennials.
Make them watch you
Millennials love their online videos, and watch quite a lot of them too. Now I don’t mean that you should make adverts for YouTube or something like that. What would be a good idea is setting up a YouTube account and creating short videos regarding your company. This could mean that you post small work-out videos when you produce active wear or something like that.
What used to be a group that you thought you couldn’t target through marketing has just become targetable. If you apply the right techniques you can engage millennials with your company, they may not be very brand loyal but they will stay if you can keep the engaged. So, I hope that these tips helped you and will inspire you to improve your digital marketing towards the millennials. They are a powerful generation which will only become powerful, so it’s important to draw them to your brand now before you lose them.