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Facebook Testing New Dynamic Ads

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In anticipation of the busiest online shopping season of the year, Facebook is rolling out two new types of shopping ads for its popular social media platforms. These new ads will allow buyers to purchase products directly through the apps without the added step of clicking through to an external website. The goal of these new ad formats is to create a frictionless and streamlined checkout process that keeps users on the apps and increases ad revenue for the world’s top social media platform. The new features will be tested on Facebook and Instagram over the next few months. In-app checkout feature for Facebook news feed ads The first ad format will let shoppers’ complete sales directly in the Facebook news feed. Dynamic ads will show relevant products to those who previously showed interest on a website or in Internet searches. Dynamic remarketing ads on Facebook are not entirely new.…

The Great Chicken Sandwich War of 2019

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Popeye's Using Success of New Sandwich to Increase Mobile Reach The great sandwich war of the summer of 2019 appears to be over for now. But now Popeye's Chicken is using the insane popularity of its recently launched chicken sandwich to push its mobile app on customers that are eager to sink their teeth into this popular fast food item. The sandwich launched on August 12 at various locations nationwide and immediately became a viral craze. Customers lined up for hours to purchase the sandwich, consisting of a fried chicken filet complemented with sour pickles and mayo all piled high on a brioche bun. It did not take long for comparisons to form between the new Popeye's sandwich and the extremely popular similar item offered at Chick-fil-A. Connoisseurs of both sandwiches took to Twitter to begin debating the merits of each item. The growing Twitter conversations led to many media…

Fraternities Partnerning with Tinder and Bumble

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University Students Must Register with the Dating Apps To Gain Entrance to Parties It seems that mobile apps today will do just about anything to reach the coveted 18-24 demographic. It is being reported that popular dating apps Tinder and Bumble are forming odd partnerships with college fraternities, in which they are providing cash as well as merchandise and the sponsorship of parties in exchange for the fraternities requiring that their party guests sign up for one of the apps. According to the report, each fraternity must sign up for either Tinder or Bumble, as the contracts require exclusivity. The fraternities afterward receive cash for each new user they sign up, in addition to getting branded gear for the parties as well as help covering the costs of them. At the moment, is not exactly clear just how widespread these contractual relationships are, as both apps refused to divulge this…

Second Phone Number App

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A smartphone is likely one of your most prized possessions. However, having only one phone number can cause problems. That's why you should consider adding a secondary phone number. Adding a second phone number allows you to protect your personal number. You may be able to get another number from your service provider. However, the most popular method of acquiring another phone number is through downloading a second phone number app. With that being said, here is a look at the top secondary phone number apps currently on the market. Burner Burner was originally created to help people receive a temporary number. However, users are now able to receive a permanent number. Burner offers users two packages. The shorter package gives you 2 weeks with limited talk, time, and text messages. The longer plan allows you to keep the secondary number for as long as you need. A three line…

What is the " Storm Area 51 Raid" all about?

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Storm Area 51. It's lightly guarded and it can't handle a mass of people. Let's go and see them aliens. In terms of reach, it's a meme that has digital marketing professionals salivating. With over 2 million people checking in for the September 20th event, it's gone far beyond the initial joke and taken a life of its own. There are apparently a million people out there who love the idea of storming a secretive government facility to see what's inside, and the internet has come alive with people looking to take advantage of the phenomenon. Like so many other things, this particular bit of digital wackiness started off as a joke. By this point in time, the secret of what's at - or at least, what's not at - Area 51 is actually pretty well known. The Nevada base has, at least officially, been home to some of the…

Is Social Media Actually GOOD for your mental health?

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Scientist believe life events and social changes NOT technology is to blame for mental distress. A new study suggest social media may actually benefit and improve our well-being. New York Post This article examined a recent study from Michigan State University Professor Keith Hampton. Hampton tracked more than 13,000 students from 2015-2016. These results ran contrary to popular wisdom, noting that social media users are 63% less likely to undergo "serious psychological stress" within a one-year period. Interestingly enough, the percentage further fell when the person being surveyed that family members who used social media and had positive mental health. In the article, Professor Hampton stated that he felt that other studies did not "isolate new tech from youth," and didn't take into account other societal changes, such as the stresses of the global economy and continued breakdown of the nuclear family unit. As a result, increases in levels of…

HOW TO ENABLE DARK MODE

Jorge Tenorio by

Dark mode for mobile phones and tablets is a hot feature that developers are putting into more and more apps. It is essentially an alternative color scheme that puts lighter colored text on a darker colored background instead of dark text on an all white background. Dark mode is easier on your eyes, looks exciting and cool, and uses less battery since your screen doesn’t need to light up as much. Continue on to learn how to enable dark mode on your operating system or in individual applications. iOS 13 Newer iPhones with OLED screens such as the iPhone X, iPhone XS, or iPhone XS Max use less battery since black basically turns those pixels off on the screen. Follow these steps to enable dark mode on iOS 13. 1. Open “Settings.”2. Tap on “Display & Brightness.” 3. Tap “Dark” located under “Appearance” to switch to dark mode. You can…

What is Voice SEO?

Jorge Tenorio by

Voice search is popular and is likely to only get more so in the immediate future. This is not surprising given that such searches provide immediate and direct answers to queries and that voice search enables you to conduct searches more naturally. It's simply the virtual equivalent of asking someone a question, which avoids having to type. Most of us can talk faster than we can type. Why Voice Search Is Becoming More PopularYou may have noticed that the machine learning behind voice search keeps getting better. This means that virtual assistants such as Alexa or Siri are correctly understanding ever increasing numbers of questions asked of them. This is followed by them being able to furnish results that more accurately reflect the intention of your search. The dilemma that voice search provides marketers is that when the searcher chooses to hear the result rather than read a list of…

FACEBOOK LAUNCHING OWN CRYPTO-CURRENCY 'GLOBALCOIN'

Jorge Tenorio by

It's no secret that cryptocurrency has gained wide popularity over the last two years. While a few major coins dominate the market, dozens of smaller coins also play a role in the roller coaster ride that is cryptocurrency. Facebook seems poised to enter the market as well. Facebook Getting in on the Action: GlobalCoin During the first quarter of 2020, Facebook is planning to release its own cryptocurrency, called GlobalCoin. A large team of 60 people have been working on the project internally while keeping a tight seal on the status of the launch. While some are enthusiastic about this new development, others understandably have their reservations. Facebook currently has over 2.3 billion users, all of which could potentially be exposed to GlobalCoin next year. The consumer reach alone increases the chances of GlobalCoin making a huge splash within the cryptocurrency market. Some think it’s too Much One of the…
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