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Blockchain Technology and Digital Advertising

Audie by

Blockchain Technology is revolutionizing a number of industries. Today's Digital Advertising industry faces a number of challenges and Blockchain technology can bring transparency, efficiency and reliable high-quality data. The hype over blockchain technology has grown in bounds for the past few years. A lot of people have gained trust in this latest technology and have invested thousands of dollars according to recent statistics. Even though most investors have their eyes focused on blockchain because of digital currencies, there is much more that can be gained from blockchain technology such as advertising. In fact, many technology and financial experts believe that investing in the blockchain technology for the purposes of digital advertising could be a game changer in the advertising world. Before going further on how advertisers can use blockchain, it is important for you to understand how the technology works. Blockchain technology allows digital information to be distributed and not…

Is This the End for Facebook?

Audie by

Lately Facebook has had some trouble. There have been many privacy and security issues with the site. Multiple issues with the site have made investors a little wary about keeping the stock they had on hand. They have sold some or all the shares they had.  There were too many investors who sold most or all their shares of Facebook stock that the price of the stock dramatically became reduced. Many think this is perhaps the beginning of the end for the social media conglomerate. With the loss of so much stock it is a wonder if Facebook will survive.  Facebook is more than a social media platform. They have ventured into showing advertisements on their website. This is not something for large eCommerce stores like Amazon. The Facebook advertising is for anyone. Prices for the Facebook digital marketing are reasonable that even a startup on a shoestring digital advertising…

Will AI Make Advertising Obsolete?

Audie by

Advertising and its methods developed alongside humans. As technology grew, marketing grew with it, always utilizing new inventions, communication platforms, advertising mediums, etc. Knowing that advertising is closely related to technology, it is undeniable that technologies such as AI, IoT or Blockchain will change the way marketing works. Brief Visit to History Pinpointing the origin of advertising is difficult. In fact, if we look at the advertising as it is, without any subjective opinions on it, we would see that it is a method of sending data. Wikipedia writes that ancient civilizations used advertising methods to spread the king's word across the kingdoms rapidly. Today, when most people think of advertising, they instantly think "ads." Well, it all started in June 1836, in France. A paper by the name La Presse wanted to stay in business, so they started including ads in their papers (for a fee, of course.) Their…

AR ads Coming to Facebook

Julian by

Facebook Moves Forward the Digital Advertising Model with Augmented Reality Facebook is one of the online platforms that is always working to improve their digital advertising channels. Being an ad pioneer in social media advertising for targeted audiences, Facebook is now exploring a new era of advertisement using Augmented Reality. However, what is Augmented Reality? And, how is it going to affect your Facebook feed? Let us dive into these details and how it can be a great tool for you! What is Augmented Reality or AR? AR is a combination of the real world with the virtual world through a virtual display. AR enriches your visual experience online giving you the opportunity to see, feel and explore through virtual reality. AR allows you to browse through catalogs while seeing products with 3D technology. Hence, as a user, you’ll be able to do things such as trying on accessories, games,…

Google Re-Brands and Reloads

Julian by

Google Reloaded: A Re-Branding of Popular Google Products to Justify The Societal Move To Mobile Devices The Move to Mobile Technology seems to surpass itself at alarming rates. In what seems like one moment the best available computer system on the market turns into an outdated dinosaur the next moment. This encompasses the entire technological world, from gaming systems to cellular devices, desktop PC's to tablets. Developers and Tech gurus spend their work days in a continuous state of catch-up, working to keep user’s personal data safe and develop the newest applications cohesively, avoiding the sacrifice of one for the other. Everyone Knows Google The name Google has become a definable term even by dictionary standards. It has become a common household term and is used even by educators. This doesn't only mean the multi-billion-dollar company, inclusively it carries a responsibility to the millions (if not billions) of users that…

How is Blockchain Technology Valuable?

Julian by

A professor of mine once said; "A piece of Art is worth however much someone else is willing to pay for it." In a sense, the blockchain model maximizes such a transaction. Advertising works in much the same way. Who decides how much a product is worth, and how do you increase the visibility and availability of your product and/or service without getting fleeced? These are all age-old questions that have plagued the marketing world for time out of mind. Digital advertising is everywhere. Chances are, at some point today, you might have to wait for an ad pop-up to show itself before reading on. Or perhaps there are several ads flanking an article as you are trying to read it; or maybe several obnoxious links are dotting the whole page exhibiting annoying behavior. Do you know who or what those links are from and for? Could they be ploys…

Facebook Cracks Down on Bad Businesses

Julian by

The social media titan known as Facebook, has recently announced their plans to release new tools geared towards cracking down on bad businesses that advertise on the popular social media platform. Facebook users can now leave reviews about the service and products they received from a business advertised on Facebook. After purchasing a product or service, the customer can rate their experience and include detailed feedback of the business and their experience. These reviews help administrators crack down on offending businesses and keep them from advertising anymore.  As Facebook is the biggest social media platform in the world, tools that lets people report bad businesses will be used globally. Bad shopping experiences are nothing but headaches and stress for consumers. It's important to try to get rid of bad businesses so that everyone can have an enjoyable experience. When purchases take too long to be delivered, come damaged, or in…

Musical.ly Expands to Work with More Brands

Julian by

The big lip-syncing application known as Musical.ly was acquired by Chinese media company, Bytedance, in November 2017 with the goal of boosting ad dollars by using small influencer-based campaigns. They are expanding the platform by doing more than just lip sync videos and plan to use content partnerships by doing custom content creation and co-creation of assets. New Advertising Plan The new ad products include what will be known as the #HashtagChallenge, where brands will challenge their followers to make response videos to their initial video. Advertisers see this as the most interactive advertising product on the table, as it allows users to watch an entire ad and creatively post about the brand. This advertising method will not only reach the brand's followers but the users' following as well, and possibly have an exponential growth with impressions. They are also creating stills and GIFs to redirect users to a brands…

3 Ways to Keep Clients Coming Back

Jen Newmastir by

It has been said before that the hardest clients to retain are the ones that come back. The success of your business is directly tied to your clients. Without your clientele, you just have a good idea or product (maybe it’s not even that good) that you are trying to share with a black hole. With that in mind, it is crucial to understand how to keep your clients satisfied and what you must be offering for them to come back. In the business world, it is a well-known fact that the cost of acquiring new clients is significantly higher than that of retaining current ones. Wooing someone and selling them onto the idea of your business is an elaborate dance that requires many hours of manpower (regardless if it is in person, or building systems on the backend). Repeat clients are also the ones who will be providing referrals…
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