Cable TV advertising can be very effective if the message is clear, unique and consistent, and the rate is low enough to justify the purchase (Return on Investment) (ROI).

Most Cable TV sales reps have been taught to mix and match programming, thus totally confusing many buyers. The reason for this mixing and matching is to give the client the impression they are getting a truckload of spots for a low monthly investment.

The problem is that the repetition factor decreases dramatically; and repetition is a master key to cable TV success. Five 30-second commercials on a high rated show mixed with fifty spots on a variety of low viewer channels still may equal only moderate success. Return on Investment is measured by reaching the right people with the least amount of dollars invested in a repetitive way so as to cause an AWARENESS, INTEREST, DESIRE and ACTION. You can do that with junk TV times.

Robert Zink has been successful on both sides of the media bargaining table. As President of Adstar Marketing and Advertising Agency, he knows how to get you the absolute lowest cost per thousand using cable TV. Many buyers don't know that there are several rates for any given time slot. There is the price that the cable company wants to charge (the so-called deal price), and then there is the real price (the price they will accept).

Hire Robert Zink and Adstar Marketing and Advertising to handle your cable TV production, scripting, service and media buying . We guarantee a better return on your investment.

SPECIAL NOTE: Don't let your cable TV ad rep convince you that he will match the price on a contract you already have in place, and that it is a sweet deal. We can and will do better.

Email or call us at: (206) 686-1044 Seattle or (253) 537-6877 Tacoma.