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Seattle
- Tacoma radio is an intrusive advertising medium, that when used
correctly, can deliver an incredible return on your investment
(R.O.I.) We know radio advertising, how to write it, produce it,
and buy it. All three aspects of a radio campaign are critical to
success. Call us for a complimentary consultation
and let us prove to you how radio advertising in the greater Seattle
- Tacoma market can be an outstanding investment.


EXAMPLES:

GOOD
COPY
Good
copy sells, and it expands the size of your buying universe
by creating desire and want. Radio is an intrusive
medium This means that you are provided an opportunity
to reach and motivate an audience that could very likely flip past
your newspaper ad. The key is good copy + the right sound = powerful
selling message.
GOOD
SOUND
Robert
Zink has been involved in the production of hundreds and hundreds
of radio commercials. He has voiced many of them. We have put together
the right team for your radio commercial. We have access to some
of the best talent in the Northwest and have power partner relationships
with the right studios for your objective and budget. With the exception
of personal endorsement commercials, we strongly suggest that your
production be taken our of the station(s) you are buying. The reason
is simple - when you use a voice that is on several commercials
(staff announcer), you diminish the impact of your radio marketing
and increase the drone effect (this is where your advertising message
sounds like everyone else's).
The
power of your selling message is magnified with frequency. One spot
per day is not likely to deliver much impact. Ten times a day on
3-5 stations will maximize your message, because repetition cuts
through the mental clutter.
Robert
Zink knows radio advertising and what the value of a radio commercial
is really worth. While your radio rep may be the nicest person in
the world, he or she still works for the station XYZ. We
work for you!
Our
loyalty is your bottom line, and as a result, we are fiercely determined
to get you the best rate or cost per thousand available. Your business
can awaken the secrets to powerful radio advertising.
Call
(206)
686-1044 Seattle or
(253) 537-6877 Tacoma
or
write us to learn
about effective radio advertising.

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