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Significance of Social Media

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Just like the rest of the world, I am sure social media has had an impact on your life. Social media is an inexpensive tool that bring together technology and social interaction by utilizing words. People like you access social media via the world wide web, whether it be on a computer or mobile device. These social media sites include websites like Twitter, Facebook, YouTube, Instagram, and Snapchat. Social media gives business owners a method of communicating with peers, customers, and potential customers. Customers get to see the personal side of you, your business, and your product, so they can feel like they have a connection with you and what you are selling. A social media presence is not just for small businesses.  If you are under the impression that social media is made just for small business owners, that is just not true. Some very well-known businesses like Dunkin’…

Twitter Automation

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Marketing automation is rarely spamming If you use the internet today, you've undoubtedly seen spam on your profiles. Some Seattle business owners assume that because someone uses automation that what they're doing is spam. This is a big misconception and is completely untrue. Although sometimes what you're seeing is actually spam, other times it's a brilliant company leveraging new technology. Companies integrate marketing automation because it allows them to better their interaction with you!  Big social media players support ethical automation First, it's important to understand that with automation implementation comes a whole new set of rules and policies that companies must abide by. All the rules are very straightforward. Social media platforms like Facebook, Twitter, and more create the rules. The rules of automation are based on actual laws, and whatever else they feel like betters their community's user experience. Using marketing automation isn't going to put your accounts…

Changes in Digital Marketing

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It is important for any company that desires to grow and expand this decade, to always invest time and energy into developing effective marketing or advertisement methods. Not only is it important for your potential clients to have a knowledge of the service or product that your company offers, but it is also equally necessary to efficiently spread the word about your services. Back in the day, advertising used to be done in a very different way, as people were accustomed to reading newspapers and seeing posters as they walked down the street. These days marketing and advertising has taken a digital turn and is largely controlled by an online presence. In this era, people get their information from the Internet, and spend a majority of their time both shopping and socializing on online sites. For corporations who want to be successful in their advertising methods, they must use their…

Facebook Fights Fake News

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In an attempt to curb the rise of numerous articles labeled "fake news" (a term popularized by sitting president Donald Trump), Facebook is pushing back. In a statement released on August 28th by Satwik Shukla and Tessa Lyons, both Product Managers at the company, Facebook declared "we're working to fight the spread of false news". In the statement, Shukla and Lyons outlined Facebook's their three-pronged plan to fight against advertisers accused of promoting false news and hoax stories on Facebook. The proposal focuses on "disrupting the economic incentives to create false new", "building new products to curb the spread of false news" and "helping people make more informed decisions when they encounter false news. Stemming the "Fake News" wave Back in March, the company began an effort to begin flagging fake news stories after the social network began being purportedly inundated by such articles. This effort not only implemented manual…

Social Media Marketing Tips

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Social media has changed the way we communicate with the world. It has also changed the way we shop and the way that we judge businesses. But when it comes to small businesses, many of them feel that social media marketing is a waste of time and just plain doesn't work. They get on Facebook or Twitter and constantly pitch their clients their sales pitch, and then wonder why there aren't any sales coming in. If you are a small business in the Seattle area, then you can take advantage of the same marketing tactics that work for local businesses in any other area around the country.  The first thing you have to do is identify your target market. Once you have done that you need to figure out how best to connect with them. If you have a local restaurant, for example, you may want to join forums where…

Amazon's Growth is Changing Seattle

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Amazon's Explosive Growth is Changing the Face of Seattle If you are a Seattle resident, or anyone familiar with the city, you may take note of the recent changes in the city landscape and traffic, as Amazon's explosive growth and expansion is changing the face of the city. Due to the unprecedented growth of the company, and its move to place their corporate office campus in the city, you may see that many changes have taken place as the company has quickly bought up real estate to expand the campus to accommodate all of its newly hired employees. New Construction Is The New Norm As you can easily see, the tech boom has been noticeable all over town, with many startups moving to town, but by far, the landscape is dominated by Amazon, and all the changes they have made. One such change has been the construction of three large…

All Things Marketing In One Box

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Seattle Advertising is a marketing digital service. The services include digital marketing, brand development, mobile advertising, video marketing, social advertising, visual design, copywriting, video production and SEO consulting. Seattle Advertising must know its clients from the inside out. DIGITAL MARKETINGThe purpose of digital marketing is for the world to put a stamp of approval on its clients. The keywords are ranking and placement, using an algorithm code to pinpoint its client;s customers. Seattle Marketing's goal is to position the client and its customer's side by side. Essential, efficient marketing establishes a profile of the client's customers. Digital advertising is prepared for all web formats, including social media, such as Facebook.Brand DevelopmentAdvertising products and services are not enough if your product or service does not stand out from the crowd of your competitors. Seattle Advertising will brand, humanize your business, giving it an identity, a personality and focus. People like a good story…

After Years of Competing, Nike Teams Up with Amazon

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In June, Sportswear giant Nike announced a partnership with the eCommerce giant Amazon. The partnership will allow Nike to begin selling their merchandise directly through Amazon. After this news was released, Nike's stock instantly climbed 2%. In an earnings call held recently, Nike CEO Mark Harper reiterated the decision by stating, "As part of our pilot program with Amazon, Nike will begin selling a limited assortment of products." Mr. Parker also stated that Nike's pilot program will create a new opportunity to help increase their brand awareness through Amazon. As of now, Nike has thousands of available products, but the profits from those sales are for the resellers and not Nike. Nike had continued to decline an Amazon partnership in the past because Nike wanted to keep a hold on the way they market and sell their products. This allowed them to preserve their stance as a trusted name and…

Facebook Tips For Your Business

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With Facebook having millions of users, it has become an essential tool in the world of digital marketing. Using a tool such as Facebook allows you to spotlight and create a strong presence for your brand. Regardless of being an established brand, having a successful digital marketing campaign can be an overwhelming experience. No matter what, though it shouldn't have to break your budget. With so many tips available, you can easily create the necessary exposure for your brand. Believe it or not, some of the world's biggest brand names also use these available tips. So if you are ready to get your brand spotlighted on Facebook, then following our tips for your Facebook business is the best way to start. Create An Available Vanity URL The first thing you need to do is check the availability of a Vanity URL you wish to use on Facebook. If it is,…
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