Radio in the Seattle-Tacoma Market - "The Secret of Powerful Results"

Recently, we completed a major radio advertising campaign for a small client located in North Seattle. The company is part of a national franchise firm with several agencies in the mix. This caused their message to be jumbled and ineffective.

After listening to a google of spots all trying to outdo each other, I soon realized that their stations or agencies were more focused on being clever or cute. I thought we might try a novel approach and develop a spot designed to add dollars to the bottom-line. We did just that.

Here’s what we did:

1. We developed a creative approach that was simple, compelling and called for immediate action.

2. We threw out all the clever sound effects and shared honest enthusiasm with the listener.

3. We bought spot time at a good rate and focused on a select group of listeners rather then spread them and try to reach everyone. In addition, newspaper advertising in the local editions were run to back up the radio.

The bottom-line is that in less than 2 weeks, we boosted sales 4x the sales volume! All indicators pointed to the fact that we continued to add significant sales gains without increasing an ad budget.

Radio in the Seattle-Tacoma market works very effectively. People spend time out within cars commuting, and their companion is the radio.

Follow the above basics and work with an agency dedicated to buying bottom-line rates or un-used radio inventory and you may find the Seattle-Tacoma radio advertising adding peak to your bottom-line too!

Radio in the Seattle - Tacoma Market - "The Secret of Powerful Results"